Designer Interview

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Interview with Sharon Webber-Zvik at Sunday 5th of August 2018

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SW: I did not go through the traditional designers path. I have always loved art and was always curious about it - I self studied it. Since 2003, I am the owner of a small design studio.

FS: Can you tell us more about your company / design studio?
SW: I specialize in branding small and medium businesses in the fields of various arts and design. I design both web and print: Package Design, Product Design, Posters, Marketing material, Copy-writing, etc. My clients usually approach me with a very preliminary idea of their business, and I transform their ideas into breathing, visual and commercial activities.

FS: What is "design" for you?
SW: Design is creation. It's the beginning of a new idea, it's the understanding on how things should look and feel. It's the realization of dreams and hopes.

FS: What kinds of works do you like designing most?
SW: I love to design and brand the most difficult subjects. I like the challenge in creating visuals for "unbrandable" topics. I also love creating visuals for artists who relate to my work (singers, bands, writers, etc)

FS: What is your most favorite design, could you please tell more about it?
SW: I truly love my "pain and suffering" project design. I love it because of the research I had to conduct before I created it. I love because it is still evolving through the viewers even after I completed my part in it. I love it because it changed me.

FS: What was the first thing you designed for a company?
SW: The first design I have ever created was for a barbershop in the US.

FS: What is your favorite material / platform / technology?
SW: I love paper. The metamorphosis of the material is intriguing to me, its' circle of life is so clear and engraved in the outcome.

FS: When do you feel the most creative?
SW: Always.

FS: Which aspects of a design do you focus more during designing?
SW: I focus on feelings and emotions. For example: the emotional response to the very first impression.

FS: What kind of emotions do you feel when you design?
SW: I feel joy, but almost always combined with little of humbleness

FS: What kind of emotions do you feel when your designs are realized?
SW: Joy, great happiness and pride.

FS: What makes a design successful?
SW: If it serves its' purpose and beyond.

FS: When judging a design as good or bad, which aspects do you consider first?
SW: How does it effects me? Does it touch me or influence me in any way?

FS: How do you think the "design field" is evolving? What is the future of design?
SW: The awareness to creation of good designs in any design field is rising. I believe that creating designs using new methods and materials is the future.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SW: Music makes me feel creative and full of ideas. Fashion and textiles are great as color inspirations.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SW: My designs are story-tellers. I invest a lot of efforts in the finest and smallest details in my design work.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SW: I live in Israel and local mentality assures that I will always get the most direct feedback (good or bad) for my work. It should be noted, though, that my clients are from all over the world.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SW: I always prefer artistic freedom. I wish myself and fellow-designers projects with loads of artistic freedom.

FS: What are 5 of your favorite design items at home?
SW: Portraits of my great-great-grandparents, Vintage cook-books (I love the layout and typography), Design books from all over the world, An amazing yellow dress I just bought from an Israeli fashion designer.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SW: Never give up and trust your gut-feelings.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
SW: On the positive side, designers always have to re-invent themselves.On the negative side, designers always have to re-invent themselves.

FS: What is your "golden rule" in design?
SW: Always try harder and go into details.

FS: What skills are most important for a designer?
SW: I think a designer has to be a good project manager, open minded and able to see far ahead throughout the entire project life cycle.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
SW: Paper and pencils. A good scanner.Adobe Photoshop and Illustrator.

FS: How long does it take to design an object from beginning to end?
SW: There is no golden rule. Each project is different.

FS: What is the most frequently asked question to you, as a designer?
SW: "How long does it take to design an object from beginning to end?"

FS: What type of design work do you enjoy the most and why?
SW: I enjoy it all. No specific preference

FS: What are your future plans? What is next for you?
SW: I would like to create designs that will be more bold and artistic

FS: Do you work as a team, or do you develop your designs yourself?
SW: No, I work by myself.

FS: How can people contact you?
SW: Meet me in person at the Gala Night or send me an email to sharonweb-at-gmail-dot-com

FS: Thank you for providing us with this opportunity to interview you.

A' Design Award & Competition grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award & Competition cannot be held responsible for the answers given by participating designers.

Designer of the Day Interview

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Interview with Sharon Webber-Zvik at Monday 6th of August 2018

FS: Could you please tell us about your experience as a designer, artist, architect or creator?
SW: For the past 15 years I create with the acknowledgment that good design and art can change people’s perspectives and open one’s mind and heart. I had the privilege to work with some great establishments (such as the “Pain and Suffering” international research and Google, to name a few) with leading objectives to make the world a much better place. I aim to make sure that every creation of mine will be created from my most truthful and honest emotions and thoughts- hoping to touch the viewers heart and to open some minds.

FS: How did you become a designer?
SW: I think it actually came to my doorstep People came to ask for my work and point of view. For the past 15 years I educated myself with great hunger and passion to create good and to bring out good. In each and every creation I try to be better and to reach out to more hearts.

FS: What are your priorities, technique and style when designing?
SW: It always starts from a personal feeling or emotions that I can translate to something larger in our humankind behaviour. Then I simplify the idea to abstraction. The abstract becomes the statement. The next step will be to make some technique decisions and to pursue for the right materials.

FS: Which emotions do you feel when designing?
SW: Everything from frustration to the strive to output the idea, through bursts of energy and happiness.

FS: What particular aspects of your background shaped you as a designer?
SW: My mother is an artist, I grew up with the education of colours and expression, my very first memory as a child is about colour and the smell of ink.

FS: What is your growth path? What are your future plans? What is your dream design project?
SW: I believe that creating in larger mediums and reaching out to more viewers through art galleries and museums is my next step.

FS: What are your advices to designers who are at the beginning of their career?
SW: Make sure to create good design and to aspire that your next creation will be better. Strive for a change and to make a difference.

FS: How do you keep up with latest design trends? To what extent do design trends matter?
SW: I try to keep up with the trends but still to be loyal to my truth.

FS: How do you know if a product or project is well designed? How do you define good design?
SW: Good design is something to think about, something to remember. It stays in your thoughts for a while. Hopefully it might change the way you believe things must look or feel (un-expected texture for example )

FS: How do you decide if your design is ready?
SW: I know it’s done when I feel there is nothing to add, sometimes I force changes and its damaging the outcome

FS: Would you tell us a bit about your lifestyle and culture?
SW: Music is my inspiration, lyrics and words contributes to the muse and ideas. I think that being an Israeli artist is making me very forward with my ideas and sub-texts. I am proud to take inspirations from all religions and to believe mainly in humankind and humanism. I self study different philosophical approaches to enrich my ideas and work.Design and art is about human and life. I make sure to remember that.

FS: Thank you for providing us with this opportunity to interview you.

A' Design Award & Competition grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award & Competition cannot be held responsible for the answers given by participating designers.