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Interview with QiuYu Li

Home > Designer Interviews > QiuYu Li

Editor Frank Scott (FS) from DesignPRWire has interviewed designer QiuYu Li (QL) for A’ Design Award and Competition. You can access the full profile of QiuYu Li by clicking here.

Interview with QiuYu Li at Monday 26th of September 2022
QiuYu Li
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
QL: It is important for art to express one's feelings and emotions in some form, and it does not have to be completely understood by people. On the contrary, it is important for design to make people understand and convey the intention. However, looking at history, we must not deny that art and design are deeply connected. In short, even if you design, you should have some interest in art.

FS: Can you tell us more about your company / design studio?
QL: Osaka University of Arts. Japan's largest comprehensive art university, students from various fields can gather and communicate with each other to learn about different fields of knowledge. It is a very lively school and there are many famous professors in Japan.

FS: What is "design" for you?
QL: For me, there are two aspects to design. One aspect, design is a means of communication, like language, and through design you can convey your thoughts to the world. Another aspect is that design is a social role

FS: What kinds of works do you like designing most?
QL: I like modern typography in the 1920s. More specifically, I like the simple, clear design. The reason is that visual elements are information, and excessive use of visual elements can create extra stress and obscure important information that conveys the design. That's why I like simple modern designs.

FS: What is your most favorite design, could you please tell more about it?
QL: I like designs that are simple and clear in intent. I would have liked a design that was visually stimulating. But I don't really approve of works that excessively appeal to my personal tastes. For example, designing a color scheme by simply choosing colors based on personal likes and dislikes may disrupt the equilibrium necessary for the design.

FS: What was the first thing you designed for a company?
QL: University event poster. In general, I mostly do design research in the lab. Exploring new possibilities for modern design is my research subject.

FS: What is your favorite material / platform / technology?
QL: Utilizing geometric elements tends to result in a distinct design. In addition, letter and string forms can serve the same value and function as geometric elements.

FS: When do you feel the most creative?
QL: In general, good ideas are more likely to be generated at night. At night, people have more time to themselves, so they can concentrate more easily, and when people are concentrated, they can think objectively and deeply about things, which is the basic condition for generating the best ideas at that time.

FS: Which aspects of a design do you focus more during designing?
QL: Most importantly, we must consider the client's requirements first. After satisfying this requirement, the designer's originality may be fulfilled to the extent appropriate. It must be in equilibrium.

FS: What kind of emotions do you feel when you design?
QL: When I design, I always consider the harmony between individual elements from an analytical point of view. I strive to convey the message I want to convey as clearly as possible.

FS: What kind of emotions do you feel when your designs are realized?
QL: When I complete a design, I feel very satisfied and relieved, but after a while, I feel empty and start thinking about making an even better design. It feels exhausting, but in this way you will probably move up and up in your design skills.

FS: What makes a design successful?
QL: I think it is important to actively communicate to the world that the design is a success, not just individual efforts. By showing your design to many people, you will hear advice from various perspectives, and this is important advice that will help you improve your design.

FS: When judging a design as good or bad, which aspects do you consider first?
QL: From my point of view, the design work is first judged on whether it clearly conveys the author's intent, and then the overall visual quality. For example, the elements used in a design have absolutely no meaning to the function of the design, and I will not approve a design that is abused simply because of personal likes and dislikes.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
QL: Design plays a role against creating a new culture in society and at the same time, there is a need for a proper perception of design from society and the environment. It is very irresponsible for designers to be lightly perceived as just a painter, and this is not good for the development of design, nor for the development of culture.

FS: How do you think the "design field" is evolving? What is the future of design?
QL: From the perspective of design history, design is deeply connected and interacts with the development of art. Therefore, we expect that future developments will develop in this manner.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
QL: The most recent exhibition is [A' Design Award Winner Exhibition] held in Italy in 2022, and I am very sorry that I cannot visit the site, but I would still like to visit the site next time I have a chance. The next exhibition has not yet been specifically scheduled, but the production of new works is currently considered a top priority.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
QL: My designs are influenced by the work of El Lissitzky, a representative of the Russian avant-garde, the Bauhaus and Frankfurt School, the new typography of Jan Tschichold, and the Swiss designer Josef Müller Brockman. As pillars of design, we consider these theories to be of significant referential value to the development of design.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
QL: My design always discovered fascinate structures among them, and based on these structures, It will explore new possibilities for typography through the composition of letters and architectural structures. With an awareness of space, It aims for a more expansive diversity of typographic expression and a modern typography that is appropriate for today's aesthetics.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
QL: I'm from Beijing, China, and now I live in Osaka, Japan. Asians are influenced by their unique sense of writing. My design aims to be completely international, excluding the concept of nations, so no matter where I live, I first focus on what countries have in common. I think that although there are different cultures, if you look closely, you will find that there are many similarities between human beings.

FS: How do you work with companies?
QL: Until now, most of the time, exhibitions and events have been the first opportunity to connect with companies and collaborate on projects. There are also connections through social media, but there are few substantive projects.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
QL: In general, companies often choose designers who fit their own philosophy. Also, award-winning designers are often chosen. Designers who actively disseminate their design work are also often chosen.

FS: Can you talk a little about your design process?
QL: I will fully understand the client's requirements, think of ideas based on them, make experimental prototypes and plans, discuss with the client, and if there is an agreement, I will work on the final product.

FS: What are 5 of your favorite design items at home?
QL: 1. Lissitzky's book "For Voice". 2. Favorite Moka express. 3. Perfume Package. 4. A' Design Award trophy 5. Wooden tableware

FS: Can you describe a day in your life?
QL: My life is like building a kingdom, from a person with nothing, meeting a partner, going through countless competitions, losing some, but getting back up there, trying again and getting stronger. I am building my kingdom.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
QL: Don't hesitate to make a lot of designs, and then you should show your work to many people and send it out to the world, giving you confidence. You will get a lot of opportunities and contacts by being active. This is a great advantage for young designers.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
QL: Good side: Play a role in society. Bad side: Easy to be influenced by commerce.

FS: What is your "golden rule" in design?
QL: You will grow your skills as you create a large number of works.

FS: What skills are most important for a designer?
QL: High aesthetics and aesthetics, broad knowledge, keen insight, logical thinking.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
QL: Adobe Illustrator

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
QL: If you have various detailed mission settings and short-term goals, you will be more efficient.

FS: How long does it take to design an object from beginning to end?
QL: A few days at the earliest. The series works are from 1 month to 3 months depending on the scale.

FS: What is the most frequently asked question to you, as a designer?
QL: What is the difference from art?

FS: What was your most important job experience?
QL: It's not a job, but attending the A` Design Award this time is a valuable experience.

FS: Who are some of your clients?
QL: First of all, I am the best client.

FS: What type of design work do you enjoy the most and why?
QL: I like works that are sophisticated and have a clear intention.

FS: What are your future plans? What is next for you?
QL: Many people know their work.

FS: Do you work as a team, or do you develop your designs yourself?
QL: Currently I am making my own design. I want to work as a team if possible in the future.

FS: Do you have any works-in-progress being designed that you would like to talk about?
QL: I am working on a visual poem about Japanese traditional portry.

FS: How can people contact you?
QL: instagram, E-mail

FS: Any other things you would like to cover that have not been covered in these questions?
QL: None.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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