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Interview with Victoria Ax

Home > Designer Interviews > Victoria Ax

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Victoria Ax (VA) for A’ Design Award and Competition. You can access the full profile of Victoria Ax by clicking here.

Interview with Victoria Ax at Saturday 2nd of May 2020
Victoria Ax
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
VA: From childhood I wished to be a game-designer, but could not find proper place to learn it. The most closed to my wish was trying myself in design and not regret now. I found myself in packaging design and I live now only by great opportunety to creat something new.

FS: Can you tell us more about your company / design studio?
VA: I am freelancer.

FS: What is "design" for you?
VA: It is some kind of game with beauty and practicality, especially in package design.

FS: What kinds of works do you like designing most?
VA: Some crazy non-standard packages.

FS: What is your most favorite design, could you please tell more about it?
VA: I like Moooi design, it is dutch company of modern furniture design. For me it is an example of a beautiful and stylish design.

FS: What was the first thing you designed for a company?
VA: First design was during my university. This was some branding for imagined company.

FS: What is your favorite material / platform / technology?
VA: Paper

FS: When do you feel the most creative?
VA: During listening to music.

FS: Which aspects of a design do you focus more during designing?
VA: Weirdness.

FS: What kind of emotions do you feel when you design?
VA: When some idea strong sit in my head, then I know - this is it! If I believe in my idea, then all will work.

FS: What kind of emotions do you feel when your designs are realized?
VA: This is an incredible feeling when you can touch your work and keep in hands, especially when more people like it too and you did it for them.

FS: What makes a design successful?
VA: High-quality and accurate work.

FS: When judging a design as good or bad, which aspects do you consider first?
VA: Fast eye-catching design is good for me.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
VA: Usually, good idea that will work comes suddenly to me. I should tell myself that I need create something for some kind of job and then I get relaxed to catch my thought proper.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
VA: I was born in Moscow, Russia. Now live in Germany. Can say that in Moscow I created design easily.

FS: What skills are most important for a designer?
VA: Accuracy

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
VA: I like to look through my book about packages. How to build them.

FS: How long does it take to design an object from beginning to end?
VA: Depends on what object you create. Usually for me it is 2 months.

FS: What was your most important job experience?
VA: I worked in medicine company, made branding and some packages for their devices.

FS: What type of design work do you enjoy the most and why?
VA: I like colorize package and imagine difficult packages to compile.

FS: What are your future plans? What is next for you?
VA: Create more packages and develop myself in it.

FS: Do you work as a team, or do you develop your designs yourself?
VA: I develope it myself.

FS: How can people contact you?
VA: I have page on Behance.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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