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Interview with Morrissey Cheung |
Home > Designer Interviews > Morrissey Cheung |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Morrissey Cheung (MC) for A’ Design Award and Competition. You can access the full profile of Morrissey Cheung by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MC: My passion for design started in high school, where I discovered my love for creativity and visual expression. This early interest inspired me to pursue a formal education in design, leading me to study visual communication at Lee Wai Lee Technical Institute in Hong Kong. Through my studies, I have honed my skills in graphic design, layout design, and other aspects of visual communication, preparing myself for a fulfilling career in the creative industry. My journey from high school to specialized education reflects me dedication to nurturing the talent and turning my passion for design into a professional pursuit.
FS: Can you tell us more about your company / design studio?
MC: I am the founder of Run Population Consulting Limited. My company excels in corporate identity, social media promotion, and advertising, offering businesses a comprehensive suite of services to establish a strong brand presence, enhance online visibility, and drive impactful marketing campaigns.
FS: What is "design" for you?
MC: Design is a broad term that encompasses the process of creating solutions to problems or challenges by considering aesthetics, functionality, and user needs. At its core, design involves identifying a problem, generating ideas, and developing solutions that meet the requirements and constraints of the project. Designers use their creativity, critical thinking, and technical skills to create products, services, or experiences that are visually appealing, user-friendly, and effective. Design is not just about making things look good; it's also about making them work well. Good design considers the needs and preferences of the end-users and aims to improve their experience and satisfaction. Whether it's a logo, a piece of furniture, a website, or a building, design plays a crucial role in shaping the world around us.
FS: What kinds of works do you like designing most?
MC: I like the designing is a versatile and creative field that encompasses various types of works, each with its unique appeal.
FS: What is your most favorite design, could you please tell more about it?
MC: My favorite design is HSBC corporate identity by Henry Steiner. Steiner's approach to the HSBC logo and corporate identity is notable for its simplicity and elegance. The use of red and white colors conveys a sense of tradition and reliability, while the bold, uppercase letters of the logo exude strength and confidence. The logo itself, with its interlocking hexagons, symbolizes the bank's global reach and interconnectedness. It represents unity, stability, and the seamless integration of different cultures and markets – all core values of HSBC. Overall, Henry Steiner's design for HSBC's corporate identity is a timeless classic that has stood the test of time. It perfectly captures the essence of the brand and continues to be a symbol of trust and excellence in the world of banking and finance.
FS: What was the first thing you designed for a company?
MC: When designing for a company, the first step typically involves gathering requirements and understanding the purpose of the design project. This initial phase sets the foundation for the design process and helps align the design with the company's goals and objectives.
FS: What is your favorite material / platform / technology?
MC: My favorite technology of design is Adobe software.
FS: When do you feel the most creative?
MC: I feel most creative in my design work when I have a clear brief, ample time for exploration, and the freedom to experiment without constraints.
FS: Which aspects of a design do you focus more during designing?
MC: When designing, it is important to focus on aspects such as user experience, usability, visual aesthetics, functionality, scalability, and accessibility. These elements contribute to creating a well-rounded design that not only looks good but also serves its purpose effectively and efficiently. Balancing these aspects ensures that the final product meets the needs of the users while also aligning with the overall goals and objectives of the project.
FS: What kind of emotions do you feel when you design?
MC: No emotions feel when I design.
FS: What kind of emotions do you feel when your designs are realized?
MC: Seeing my ideas come to life can be a rewarding and fulfilling experience for me.
FS: What makes a design successful?
MC: A successful design effectively balances form and function to meet the needs and expectations of its intended audience while also being visually appealing and innovative.
FS: When judging a design as good or bad, which aspects do you consider first?
MC: I may first consider aspects such as usability, visual appeal, functionality, relevance to the intended audience, and overall impact or effectiveness.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
MC: Overall, designers play a significant role in shaping a more sustainable, inclusive, and ethical future for society and the environment through their creative and innovative work.
FS: How do you think the "design field" is evolving? What is the future of design?
MC: The design field is continuously evolving with advancements in technology, changing user behaviors, and shifting societal trends. The future of design is likely to be more interdisciplinary, focusing on human-centered approaches, sustainability, inclusivity, and ethical considerations. Designers will need to adapt to new tools and technologies, collaborate across disciplines, and prioritize creating experiences that are meaningful, engaging, and accessible to all. Embracing diversity, innovation, and a deep understanding of human needs will be key to shaping the future of design.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
MC: Because I'm very busy at work, I haven't had time to prepare for the exhibition.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
MC: I can tell you that I often draw inspiration from various sources such as nature, art, architecture, technology, culture, music, literature, and even personal experiences. I may also find inspiration in everyday objects, travel, fashion, historical periods, and trends. Ultimately, the sources of inspiration for design are endless and can come from anywhere and everywhere. The key is to stay curious, open-minded, and always be on the lookout for new ideas and perspectives to fuel the creative process. Ultimately, the sources of inspiration for design are endless and can come from anywhere and everywhere. The key is to stay curious, open-minded, and always be on the lookout for new ideas and perspectives to fuel the creative process.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
MC: My design style is simple and unforgettable. Simple is the best.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
MC: I live in Hong Kong. Hong Kong is a place where Chinese and Western cultures meet, which definitely makes the design more exciting and affects my design.
FS: How do you work with companies?
MC: mutual respect and communication.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
MC: Mutual respect, communication, trust and professionalism.
FS: Can you talk a little about your design process?
MC: My design process involves a series of steps that designers follow to create solutions to a problem. It typically includes steps such as research, ideation, prototyping, testing, and implementation. Each step is crucial in ensuring that the final design meets the needs of the users and solves the problem effectively. Collaboration, iteration, and creativity are key elements of a successful design process.
FS: What are 5 of your favorite design items at home?
MC: Interior, products and fashion degisn
FS: Can you describe a day in your life?
MC: My day is filled with creativity, problem-solving, collaboration, and attention to detail.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
MC: Pearls of wisdom for young designers: embrace failure, don't be afraid to make mistakes, as they are essential for growth and learning in the design field. Designers should stay curious, never stop learning and exploring new trends, tools, and technologies to stay ahead in the fast-evolving design industry.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
MC: Positives: creativity, designers have the opportunity to express their creativity and bring ideas to life through visual and conceptual solutions. Negatives, subjectivity, design is subjective, and designers may face challenges in receiving feedback or criticism on their work, leading to potential conflicts and revisions.
FS: What is your "golden rule" in design?
MC: My "golden rule" in design is curious, listening and patience.
FS: What skills are most important for a designer?
MC: The skills are most important for a designer is understanding and practical.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
MC: Google for searching during design.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
MC: Review the design project timeline daily.
FS: How long does it take to design an object from beginning to end?
MC: Depends on the project timeline.
FS: What is the most frequently asked question to you, as a designer?
MC: Is the timeline enough to complete the project?
FS: What was your most important job experience?
MC: All project is important to me.
FS: Who are some of your clients?
MC: Sino Group, 7-11, Poly Property
FS: What type of design work do you enjoy the most and why?
MC: The design project I like is corporate identity. Corporate identity is crucial for a company as it helps establish and maintain a strong and consistent image in the eyes of customers, employees, investors, and other stakeholders. Overall, corporate identity plays a vital role in shaping how a company is perceived by the outside world and can have a significant impact on its success and growth.
FS: What are your future plans? What is next for you?
MC: To future plans is more focus on the design projects I like.
FS: Do you work as a team, or do you develop your designs yourself?
MC: I like to develop designs by myself.
FS: Do you have any works-in-progress being designed that you would like to talk about?
MC: No
FS: How can people contact you?
MC: Through my company website.
FS: Any other things you would like to cover that have not been covered in these questions?
MC: No
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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