Editor Frank Scott (FS) from DesignPRWire has interviewed designer Fazaal Naufer (FN) for A’ Design Awards and Competition. You can access the full profile of Fazaal Naufer by clicking here.
Interview with Fazaal Naufer at Thursday 21st of April 2016
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FN: I started self-learning graphic software when i was 14 years old, and I used to design something from book covers to visiting cards for my fathers business every single day after school. After sometime I was designing posters and promotional materials for a local entertainment website where I found a considerable amount of recognition among the youth community. Due to the lack of degrees in my country that focuses on Graphic and Visual art, I opted for B.Sc. Computing in which I specialised in Software and Web Development which helped me learn a variety of technologies and platforms that comes in very useful as a designer and enhances the thinking process of any project. During my university days I used to design and produce graphics for the majority of the events organised by the university which lead into meeting my business partner where we went on to founding our design agency.
FS: Can you tell us more about your company / design studio?
FN: Digibrush is a multi-faceted and boutique agency that associates with numerous brands, both big and small. Digibrush offers a choice of services under three categories, Design and Creative Solutions, Social Media and Online Marketing and Web Solutions. Some notable brands under the Digibrush parasol include: Samsung, Huawei, Sony, CEAT, LAUGFS Gas, Singer Sri Lanka, EZY, EZY Racing, Hameedia and Emerald.
FS: What is "design" for you?
FN: Design is something that helps us express something that words cannot do justice to; just like the famous saying "A picture is worth a 1000 words". I also strongly believe that good design does not need an explanation. If a design needs an explanation, it fails to meet its main purpose, which is to communicate.
FS: What kinds of works do you like designing most?
FN: Corporate Branding, Typography and UI.
FS: What is your most favorite design, could you please tell more about it?
FN: 100 Inspirational Quotes - Typography Book. This project took me about 6-8 months to complete and it was very interesting to design 100 different designs in a unique page style which also helped me learn a lot about typography, color combinations and illustrations.
FS: What was the first thing you designed for a company?
FN: Business Card for my father's company.
FS: What is your favorite material / platform / technology?
FN: Adobe Photoshop and Illustrator
FS: When do you feel the most creative?
FN: There's is no given time. I feel creative during different times of the day.
FS: Which aspects of a design do you focus more during designing?
FN: Communication and Simplicity.
FS: What kind of emotions do you feel when you design?
FN: Fear and Excitement.
FS: What kind of emotions do you feel when your designs are realized?
FN: Definitely Thrilled, and makes me want to improve myself.
FS: What makes a design successful?
FN: Understanding the target audience and making it less complicated.
FS: When judging a design as good or bad, which aspects do you consider first?
FN: Functionality, Communication and attention to details.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FN: I get inspired by Animated Movies, Design Showcase Websites and Nature.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FN: I live in Sri Lanka. In Sri Lanka, I feel that people are yet not very open to absorbing simple and minimalistic designs. Majority of my clients always look into complicated design and colours. When something minimalistic is produced they have a feeling that its a not impressive job. But things are changing.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FN: Practice, Practice and Practice. As a designer, we may look at something and say "Hey, that looks easy, I can do that". But you never know how complicated things are until you have done it yourself. Look at great designs and redo them, every single day. I was not the designer I was 2 years back, and I wish to be a better designer the next year. Be updated with new design trends by subscribing to design magazines online, design showcases and newsletters.
FS: What skills are most important for a designer?
FN: Patience, Perseverance, Accepting Rejection.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FN: Adobe Photoshop, Illustrator, Indesign.
FS: What is the most frequently asked question to you, as a designer?
FN: Can you do it for free?
FS: Who are some of your clients?
FN: Samsung, Huawei, Sony.
FS: Do you work as a team, or do you develop your designs yourself?
FN: I work independently as well as with my team depending on the project.
FS: How can people contact you?
FN: firstname.lastname@example.org or on Twitter @fazaal24
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