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Interview with Antonia Skaraki

Home > Designer Interviews > Antonia Skaraki

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Antonia Skaraki (AS) for A’ Design Awards and Competition. You can access the full profile of Antonia Skaraki by clicking here.

Interview with Antonia Skaraki at Tuesday 2nd of May 2017

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AS: Art is a form of communication “Creativity is putting one small rock onto another and let the people see it, admire it, and want to share it or own it…when I was just a girl playing with the waves at my birthplace, I dreamt of me 40 or 50 years later doing the same thing with my kid.."

FS: Can you tell us more about your company / design studio?
AS: Allow me to describe it in simple English words that have Greek roots: A dynamic period characterized by talent, fantasy, and energy. The protagonist: every project.

FS: What is "design" for you?
AS: Design is a matter of being. Being happy, being self-content, being sad, being creative, being expressive, communicating in harmony or provoking. Design is a form of expression.

FS: What kinds of works do you like designing most?
AS: Anything that stimulates the senses.

FS: What is your most favorite design, could you please tell more about it?
AS: The universe.

FS: What was the first thing you designed for a company?
AS: Coal can be green.

FS: What is your favorite material / platform / technology?
AS: Every little thing has its own beauty.

FS: When do you feel the most creative?
AS: When the sun is shining! Greece is inspiring.

FS: Which aspects of a design do you focus more during designing?
AS: Innovation. It is not just an aspect, it is everything.

FS: What kind of emotions do you feel when you design?
AS: Feel like a Teenager.

FS: What kind of emotions do you feel when your designs are realized?
AS: Proud.

FS: What makes a design successful?
AS: Strategy. The balance of innovative design, uniqueness and the love for art.

FS: When judging a design as good or bad, which aspects do you consider first?
AS: Concept, typography, visuals, illustration and final approach.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
AS: Design should be universally respectful towards mankind. We celebrate diversity. Segregation of race and sex is a joke. We use eco materials as much as possible.

FS: How do you think the "design field" is evolving? What is the future of design?
AS: Even though technology flourishes, graphic design and copywriting will never seize to exist. We embrace any means of communication.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AS: 2013, Chania, Crete, Greece: 14 Stories 14 Routes local & global branding.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AS: Inspiration comes through life’s experiences. Music, books, movies, exhibitions, art, people, trips, fashion…Life is a colorful canvas…design is our medium.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AS: I try not to obtain a specific style. Nevertheless, I love my country’s history and legacy and I get inspired and wired, by it. I also adore anything with a statement or a designation of origin.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AS: Greece is a cornucopia.

FS: How do you work with companies?
AS: I try to work with people who share the same ideas and values with me.

FS: Can you talk a little about your design process?
AS: Brief – Brainstorming …after the storm comes the sun…!

FS: What are 5 of your favorite design items at home?
AS: A ceramic pea, a bird cage, a mirror with goose feet and a portrait of my son.

FS: Can you describe a day in your life?
AS: Every day is welcome.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AS: Passion Passion Passion

FS: From your perspective, what would you say are some positives and negatives of being a designer?
AS: Critical thinking. Once a designer, always a designer.

FS: What is your "golden rule" in design?
AS: Symmetry, brief-wise, always trying to exceed the expectations and seize the client’s gratitude.

FS: What skills are most important for a designer?
AS: Analyzing the needs, grasp them and implement them.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AS: From ADOBE to obi wan Kenobi.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
AS: Always try to follow the work flow with consistency. Double check the needs of each project and estimate the time of each project in advance.

FS: How long does it take to design an object from beginning to end?
AS: Every project is special.

FS: What is the most frequently asked question to you, as a designer?
AS: Analyze this.

FS: What was your most important job experience?
AS: No comment

FS: Who are some of your clients?
AS: Lipton – Coca cola etc

FS: What type of design work do you enjoy the most and why?
AS: Branding. Creating something out of nothing.

FS: What are your future plans? What is next for you?
AS: No comment

FS: Do you work as a team, or do you develop your designs yourself?
AS: Teamwork.

FS: Do you have any works-in-progress being designed that you would like to talk about?
AS: No comment

FS: How can people contact you?
AS: skaraki@antoniaskaraki.com & www.antoniaskaraki.com


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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