Sound Wave Poster Poster by Hong Pang, Hu Yin and Jianan Dai

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DESIGN DETAILS
DESIGN NAME:
Sound Wave Poster

PRIMARY FUNCTION:
Poster

INSPIRATION:
Misunderstanding is an unseen barrier in people’s mind. The influx of refugees from the Middle East into Europe, many social problems emerge, resulting in ethnic conflicts. Barriers to Middle East refugees are being formed. This poster engages the audience’s action from watching to listening, then thinking, and finally getting comprehension. With comprehension, people are more likely to break through the barriers in their heart, achieving mutual understanding and reconciliation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This poster is not only be seen, but also be heard. The barbed wire symbolizes the cold barriers between different nations due to the lack of comprehension. On this poster, the knots on the barbed wires are replaced by the sonic waves in different languages. The audiences can use the mobile APP to scan the waves, then they will hear the word ''Comprehension" in different languages from the mobile.

OPERATION / FLOW / INTERACTION:
When people watch posters and scan the sonic waves on poster through mobile phones, they can hear the voice of the word"Comprehension"in different languages, when they hear the voice of their native language, they are more ready to engage. This engagement can thus relieve the misunderstanding between different backgrounds, and improve the relationship between people in some sense.

PROJECT DURATION AND LOCATION:
The project started in September 2017 and finished in December 2017 in Australia.

PRODUCTION / REALIZATION TECHNOLOGY:
The voices of different people are recorded, and edited in Adobe Audition. Then Adobe Photoshop and illustrator edited the sonic patterns. When the audiences watch, they scan the sonic graph on the poster with an acoustic scan app and listen to "Comprehension" in different languages.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 594 mm x Height 841 mm

TAGS:
Sound Wave Poster, graphic design, Behaviour design,comprehension, mutual reconciliation

RESEARCH ABSTRACT:
Research covers the world's main language pronunciation "Comprehension."

CHALLENGE:
1. Gathering the voice with the pronunciation of Comprehension in different languages is a tough process. 2. Combination of sonic shapes and barbed wire is challenging. We have to make the shape look natural on the wires.

ADDED DATE:
2018-02-06 21:53:38

TEAM MEMBERS (3) :
Hong Pang, Hu Yin and Jianan Dai

IMAGE CREDITS:
Hong Pang, 2017.

PATENTS/COPYRIGHTS:
Copyrights belong to Hong Pang, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hong Pang

PROFILE:
Design is all about storytelling, and as a designer, I reckon I have the responsibility to tell the wonderful stories. I make effort to offer the joyful visual effect, apply the techniques, and enlighten even more creative thought from the audience, making the world a better place. I graduated from University of Sydney in 2007 with a master degree (with Honours), and I've been developing my career in design area for over 10 years. I like calligraphy, graphic, sound, movies, and animations. I deeply believe each of these or the combinations can be the very sharp tool to help us tell the story. Now as a senior in-house designer for a large manufacturer company, I manage to keep my eye on both the project target and the little things that matter, I believe "Small is the new big". And for often, it's not the biggest ideas that have the most impact, but the small, the personal, and the intimate.

NOMINATION DETAILS

Sound Wave Poster Poster by Hong Pang, Hu Yin and Jianan Dai is a Nominee in Social and Behavioral Sciences Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Sound Wave Poster Poster by Hong Pang, Hu Yin and Jianan Dai is Runner-up for A' Design Award in Social and Behavioral Sciences Design Category, 2017 - 2018.



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