Day Job Illustrated book by Lené Ehlers

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DESIGN DETAILS
DESIGN NAME:
Day Job

PRIMARY FUNCTION:
Illustrated book

INSPIRATION:
I created this book while studying towards my Honors in Illustration (BA in Ill) in 2017 and thought about the concept of a day job. Being a creative, people encourage you to have a normal day job, to pay the bills, and then to be creative at night when you come home from work. This concept fascinated me and I thought what if your day job was just as exciting as being creative. I chose six professions and thought of how that job could be exciting in an abstract, humorous way.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a illustrated book, written, illustrated and hand bound by Lené Ehlers. It consists of 28 pages. The content revolves around so called ordinary day jobs, being an architect or a plastic surgeon to name two, and recreating aspects of that job in a witty and tongue- and- cheek manner. Visually, the executing of the illustrations are unique, in a graphic style and colour is used economically. Gouche, ink, acrylic paint, colored pencil and collage were used to create the illustrations.

OPERATION / FLOW / INTERACTION:
This book is designed for the audience to see the humor in the serious topic of having a day job. Most people will relate to the message of the book because the chances are big they have found themselves in a similar situation: having a boring day job.

PROJECT DURATION AND LOCATION:
The project started in August 2016 in Stellenbosch, South Africa, and finished in January 2017, in Stellenbosch.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The pages are printed with an ink jet printer. The book is then hand bound using the cross stitch method.

SPECIFICATIONS / TECHNICAL PROPERTIES:
115 mm x 185 mm x 10 mm

TAGS:
illustration, book, book design, editorial, childrens book

RESEARCH ABSTRACT:
Qualitative research techniques were used for this project. The objective was to find a relevant issue to address in the form of a children's book. Children are encouraged to pursue high paying jobs, like becoming a doctor or an architect. This book aims to give a humorous insight into these jobs, encouraging children to imagine what different jobs would be like. This book has the potential to effect how a child sees a profession and how he will choose one for himself one day.

CHALLENGE:
The hardest part was to give a creative spin on seemingly ordinary day jobs, but this was also the part I enjoyed the most and being the most satisfying because it challenged me.

ADDED DATE:
2018-01-27 16:14:24

TEAM MEMBERS (1) :


IMAGE CREDITS:
Lené Ehlers, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Lené Ehlers

PROFILE:
This logo was created for my own brand. Lené Ehlers is an illustration and graphic design brand.

NOMINATION DETAILS

Day Job Illustrated Book by Lené Ehlers is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Day Job Illustrated Book by Lené Ehlers is Runner-up for A' Design Award in Graphics and Visual Communication Design Category, 2017 - 2018.



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