Day Job Illustrated book by Lené Ehlers |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Day Job PRIMARY FUNCTION: Illustrated book INSPIRATION: I created this book while studying towards my Honors in Illustration (BA in Ill) in 2017 and thought about the concept of a day job. Being a creative, people encourage you to have a normal day job, to pay the bills, and then to be creative at night when you come home from work. This concept fascinated me and I thought what if your day job was just as exciting as being creative. I chose six professions and thought of how that job could be exciting in an abstract, humorous way. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a illustrated book, written, illustrated and hand bound by Lené Ehlers. It consists of 28 pages. The content revolves around so called ordinary day jobs, being an architect or a plastic surgeon to name two, and recreating aspects of that job in a witty and tongue- and- cheek manner. Visually, the executing of the illustrations are unique, in a graphic style and colour is used economically. Gouche, ink, acrylic paint, colored pencil and collage were used to create the illustrations. OPERATION / FLOW / INTERACTION: This book is designed for the audience to see the humor in the serious topic of having a day job. Most people will relate to the message of the book because the chances are big they have found themselves in a similar situation: having a boring day job. PROJECT DURATION AND LOCATION: The project started in August 2016 in Stellenbosch, South Africa, and finished in January 2017, in Stellenbosch. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The pages are printed with an ink jet printer. The book is then hand bound using the cross stitch method. SPECIFICATIONS / TECHNICAL PROPERTIES: 115 mm x 185 mm x 10 mm TAGS: illustration, book, book design, editorial, childrens book RESEARCH ABSTRACT: Qualitative research techniques were used for this project. The objective was to find a relevant issue to address in the form of a children's book. Children are encouraged to pursue high paying jobs, like becoming a doctor or an architect. This book aims to give a humorous insight into these jobs, encouraging children to imagine what different jobs would be like. This book has the potential to effect how a child sees a profession and how he will choose one for himself one day. CHALLENGE: The hardest part was to give a creative spin on seemingly ordinary day jobs, but this was also the part I enjoyed the most and being the most satisfying because it challenged me. ADDED DATE: 2018-01-27 16:14:24 TEAM MEMBERS (1) : IMAGE CREDITS: Lené Ehlers, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Lené Ehlers PROFILE: This logo was created for my own brand. Lené Ehlers is an illustration and graphic design brand. |
| AWARD DETAILS | |
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Day Job Illustrated Book by Lené Ehlers is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Lené Ehlers. · Click here to register inorder to view the profile and other works by Lené Ehlers. |
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