DESIGN NAME: Yanhelivka
PRIMARY FUNCTION: Bottle
INSPIRATION: The fundamental rule for creating a high quality product has been in the original insight of the 1st chapter of the Bible, which developed into the rule of 7 good things (Genesis 1:4,10,12,18,21,25,31). Beyond a shadow of any doubt, the world is governed by God.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Yanhelivka. The design and the content of the bottle presents a deep interrelation. The blue sky and gold stars are shown to represent the aspiration of the Slavic people to the divine. The obedience of a girl was represented by wisdom, that also says about her generosity and love. Green eyes - it is a symbol of goodness. Furthermore, the fiery hair impart dynamics in her angelic form .
Aesthetic design fully consists of the euphoria that comes after drinking Yanhelivka. That is why it makes the solution unique. The perfect solution for a wonderful recipe.
OPERATION / FLOW / INTERACTION: Interaction between the client and the product starts from the eye contact. At this stage the inscape receded into the background, and the design itself becomes determinant in making a decision about the purchase. Moderate shape of the bottle is ideal when holding it in your hand, the image of lovesome and obedient maiden, - every single thing disposes for interaction and mutual sympathetic understanding.
PROJECT DURATION AND LOCATION: The project started in March 2016 in Kyiv and finished in October 2016.
FITS BEST INTO CATEGORY: Food, Beverage and Culinary Arts Design
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PRODUCTION / REALIZATION TECHNOLOGY: Bottle was made from glass with using chemical matting.
SPECIFICATIONS / TECHNICAL PROPERTIES: Height - 245mm x width - 90mm & diameter - 88.4mm
TAGS: bottle, design, alcohol, drink
RESEARCH ABSTRACT: Yanhelivka (Angel’s village) is a vital contiguity of the deep blue with the myriads of stars in the night sky. She is the night. Caring and soothing. Lavishing with strength and curing sadness, inspiring and victorious. She is always innocent and pure in the motherly love towards us, her children.
The design formula: (Contemplation perception + Persistence intelligence ) x Night / myself - ego = Yanhelivka
CHALLENGE: Thank you for your question. The hardest part of the project is the lack of hardships. That is the reason we select the performers, geographic location and historical background exactly this way, to enjoy in full another new victory when creating the design of high quality. Corruption, lack of commitment, idleness and apathetic attitude to the things around – these are our companions and rivals in creative work. Laws are a nightmare, technological inferiority for at least 70 years. How do we create our works of art? Definitely it is the mystery for us as well.
ADDED DATE: 2017-01-31 10:17:04
TEAM MEMBERS (2) : Kostyantyn Ihatenko - CEO and Dmitryi Ihatenko - Production manager
IMAGE CREDITS: Konstantin Ignatenko, 2016.
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