DESIGN NAME: Pepsi x Shanghai Fashion Week 2016 Can
PRIMARY FUNCTION: Aluminum Can
INSPIRATION: Inspired by the Memphis movement of the 1980’s, the designs sport bright colors and bold designs that pop off pack. Combining geometrical motifs with classic fashion patterns such as black and white stripes and houndstooth, these daring designs communicate the synergy between the fashion world and the Pepsi brand, embodying the youthful spirit of “Live for Now.”
UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a company dedicated to being a cultural influencer, PepsiCo continues to partner with the largest fashion event on Shanghai’s calendar. For Shanghai Fashion Week 2016, PepsiCo designed a limited edition can and a series of touch points such as key visuals, t-shirts and tote bags that reflected the existing Shanghai Fashion Week visual identity system.
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FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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ADDED DATE: 2016-09-27 16:48:47
TEAM MEMBERS (1) :
IMAGE CREDITS: PepsiCo Design & Innovation, 2016.
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