Seoul Welcomes You Photograph by HyoJun Shim , DaeKi Shim, and Hyun Cho |
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| DESIGN NAME: Seoul Welcomes You PRIMARY FUNCTION: Photograph INSPIRATION: I got my inspiration from a sign in foreign countries. This signs can be commonly seen in roads or streets, but the signs of each country are the media that express the unique cultures of that specific country or city. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Many tourists nowadays easily pass by visit different countries and cities. As they exit the airport, and move to the hotel, they see numerous Welcome signs. Tourists are welcomed with a mechanical message. The book cover photo is a welcome message that can be commonly seen in a city. This message can seem mechanical and stiff. However, this cover photo is intended to become the starting point in reinterpreting the signs in the viewpoint of a designer with interest in literature culture. OPERATION / FLOW / INTERACTION: It was possible to take good photos and design good books by having discussions and brainstorming with other designers for the book cover photo. PROJECT DURATION AND LOCATION: This cover photo for a book titled Seoul Welcomes You was published in November 2015, and was a project in the Typojanchi 2015; Seoul International Typography Biennale. It was also exhibited in the Culture Station Seoul 284, Doosung Paper Gallery, and Small House Big Door for 46 days during the same time period. FITS BEST INTO CATEGORY: Photography and Photo Manipulation Design |
PRODUCTION / REALIZATION TECHNOLOGY: 5D-Mark ll was used for photography, Canon EF-24-70mm was used for the lens, and the shutter was pressed hundreds of times for the photo. Adobe Photoshop CS6 was used for the work process, and Adobe Indesign CS6 was used to turn the photo into a book cover. SPECIFICATIONS / TECHNICAL PROPERTIES: W: 330 mm x H:235 mm TAGS: Seoul, Welcome, Sign, City, culture RESEARCH ABSTRACT: In order to take this photo, many researches were conducted on the unique points of signs from various countries. Through research, we thought about how to clarify the unique features of Korea and Seoul. CHALLENGE: It was a challenge to clarify the unique features of our culture, but another large challenge was the photoshoot. The location that was to be included in the photo was positioned at the middle of the road, so it was not possible to take photos during the day, and during nighttime, there were no cars but we had difficulty taking the photos. ADDED DATE: 2016-03-30 23:32:47 TEAM MEMBERS (3) : Photographer: Hyojun Shim, Daeki Shim and Hyun Cho IMAGE CREDITS: Image #1, 2, 3, 4, 5: Photographer Hyojun Shim, Daeki Shim, Hyun Cho |
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| Visit the following page to learn more: http://daandcompany.com/ | |||||
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NAME: Typojanchi 2015: The 4th International Typography Biennale PROFILE: "Typojanchi 2015: International Typography Biennale is a global cultural event that promotes the value of culture through typography and exchange and promote design. In November 2015, International Typography Biennale opening under the theme of ‘city and typography’ launched various projects to discover the meaning of typographic culture in cities and stand on the same wavelength with the public". [2015, Typojanchi’s Newsletter Project] -Director of Korea Craft & Design Foundation, Jeung Cheol Choi- |
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Seoul Welcomes You Photograph by Hyojun Shim, Daeki Shim, and Hyun Cho is Runner-up for A' Design Award in Photography and Photo Manipulation Design Category, 2015 - 2016.· Press Members: Login or Register to request an exclusive interview with HyoJun Shim , DaeKi Shim, and Hyun Cho . · Click here to register inorder to view the profile and other works by HyoJun Shim , DaeKi Shim, and Hyun Cho . |
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