Can´t you see Beer mats by Maurizio Capannesi

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DESIGN DETAILS

DESIGN NAME:
Can´t you see

PRIMARY FUNCTION:
Beer mats

INSPIRATION:
The concept can be a very cost-effective communication tool for a campaign in the frame of a drinking and driving programme. Its amusing way of conveying the message can be very impressive among younger drinkers, who could be less influenced by shocking campaigns.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A set of beer mats with an important message on the dangerous effects of alcohol and driving. The modified logos on the front side immediately catch the attention of the drinkers right in the moment they are consuming their beer, arousing their curiosity and consequently read the message that advise them not to drive after drinking too much.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
beer mats, alcohol and driving, driving programme, public policy campaigns, younger people habits.

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2013-02-07 13:34:59

TEAM MEMBERS (1) :

IMAGE CREDITS:
Maurizio Capannesi, 2012.

Visit the following page to learn more: http://www.mauriziocapannesi.com