HG Holding Headquarters Office and Conference Halls by Cihat Elmas - Quark Studio Architects

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DESIGN DETAILS
DESIGN NAME:
HG Holding Headquarters

PRIMARY FUNCTION:
Office and Conference Halls

INSPIRATION:
The design program unfolds through a deliberate organization of its internal functions, carefully considering the flow of users and the specific needs of each zone. This strategic distribution of programs across the building's four levels is not just about compartmentalization; rather, it's a considered hierarchy of spaces designed to enhance operational efficiency while subtly influencing the user's journey and perception of the environment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Challenging the often-sterile perception of institutional architecture, the HG Holding Headquarters in Kahramanmaraş, Turkey, presents a compelling case for warmth and human connection within a functional framework. Spanning 1,790 square meters across four levels, the design consciously moves beyond conventional office aesthetics, aiming to create a welcoming and productive environment for staff and visitors. This emphasis on a comfortable and engaging atmosphere permeates the architectural decisions, shaping everything from spatial organisation to the nuanced selection of materials.

OPERATION / FLOW / INTERACTION:
The architectural form of the HG Holding Headquarters embodies a contemporary sensibility, characterized by a considered dialogue between clean, straight lines and gentle curves. This interplay is evident in both the overall massing and the internal spatial arrangements. Within the administrative offices, an open-plan layout organized around a clear grid system promotes efficiency and visual connectivity. The reception area is thoughtfully designed as a transitional space, its sleek reception desk set against a calming blue backdrop, offering a serene point of arrival. This deliberate combination of structured organization and softer forms contributes to an environment that feels both functional and inviting.

PROJECT DURATION AND LOCATION:
The project started in 2024 in Kahramanmars, Turkey and it's still ongoing.

FITS BEST INTO CATEGORY:
Architecture, Building and Structure Design

PRODUCTION / REALIZATION TECHNOLOGY:
The project is currently being built and the structure is made of a concrete system. The facade is covered by glass walls and aluminum composition.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The building boasts a total build size of 1,790 sqm, accommodating a range of services, including 4 workstation rooms,4 conference halls with a pre-function area, a meeting room, a secured management area, and open layout waiting areas with access to refreshments.

TAGS:
furniture design, office design, office architecture, interior design, facade design

RESEARCH ABSTRACT:
Central to the building's welcoming character is its carefully curated material palette. Eschewing the often-clinical palette of institutional spaces, the design embraces a range of textures and tones carefully chosen to engage the senses and promote a feeling of well-being. Within the administrative offices, the subtle variation in grey carpet tones serves not only to delineate individual workspaces within the open plan but also introduces a tactile softness underfoot, contributing to a more comfortable and less sterile environment for daily tasks. Conversely, the vibrant, patterned carpet in the conference halls injects a sense of energy and dynamism, visually distinguishing this space and fostering a more engaging atmosphere for collaborative events.

CHALLENGE:
Moving beyond purely functional considerations, the architectural approach actively integrates principles of user-centred design. The conscious departure from stark, clinical aesthetics acknowledges the psychological effects of such environments, often associated with anxiety and detachment. Instead, the emphasis on warmer tones and natural materials directly references theories in colour psychology, where earthier hues and the introduction of natural elements are linked to feelings of comfort, security, and reduced stress. While direct access to extensive biophilic elements might be limited within this administrative context, the incorporation of natural oak textures and the carefully considered colour palette serve as subtle nods to biophilic design principles, aiming to foster a connection with nature and promote a sense of calm.

ADDED DATE:
2025-03-18 10:32:24

TEAM MEMBERS (3) :
Cihat Elmas, Ayk Cavusyan and Hessam Esmaili

IMAGE CREDITS:
Image #1: Designer, Quark Studio Architects
Image #2: Designer, Quark Studio Architects
Image #3: Designer, Quark Studio Architects
Image #4: Designer, Quark Studio Architects
Image #5: Designer, Quark Studio Architects

PATENTS/COPYRIGHTS:
Copyrights belong to Quark Studio Architects, 2025

Visit the following page to learn more: http://quark-studio.com/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Halil Gursoy Saglık Hizmetleri

PROFILE:
Founded by three architects of different cultural backgrounds united by the common passion for architectural and interior design, Quark Studio Architects aim to deliver something more than a traditional design company. Here in Quark Studio, we make designs to provoke emotions, memories, and experiences. We believe those are the best ways to transform the life quality of those we are touching. Since every project has unique conditions and qualities, our philosophy is to create a unique atmosphere for every project. Quark Studio is a design-oriented practice focused on innovative approaches to architecture and interior design. We value and maintain a fun, friendly, and innovative place where everyone is valued and looked after. We know that every client is different and each project expresses unique goals and aspirations. Together, we create places that connect, engage, and inspire.



NOMINATION DETAILS

Hg Holding Headquarters Office and Conference Halls by Cihat Elmas-Quark Studio Architects is a Nominee in Architecture, Building and Structure Design Category.

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AWARD DETAILS

Hg Holding Headquarters Office and Conference Halls by Cihat Elmas-Quark Studio Architects is Winner in Architecture, Building and Structure Design Category, 2024 - 2025.

· Read the interview with designer Cihat Elmas - Quark Studio Architects for design HG Holding Headquarters here.

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