Funny Eye Macau Sparkling Drink Packaging by Chunyang Wang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Funny Eye Macau Sparkling PRIMARY FUNCTION: Drink Packaging INSPIRATION: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Designed in Hangzhou in May 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: Diameter 65mm, height 120mm TAGS: Graphic，Macau，Ca RESEARCH ABSTRACT: - CHALLENGE: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world. ADDED DATE: 2025-02-01 00:56:37 TEAM MEMBERS (1) : Chunyang Wang IMAGE CREDITS: Chunyang Wang, 2024. PATENTS/COPYRIGHTS: Funny Eye |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Funny Eye Brewery PROFILE: Founded in 2018, Funny Eye Brewery is Macau's first craft beer brand and brewery. Established by a passionate young team, our mission is to introduce the unique flavors of Macau's craft beer to the world. |
| AWARD DETAILS | |
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Funny Eye MacAu Sparkling Drink Packaging by Chunyang Wang is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Chunyang Wang for design Funny Eye Macau Sparkling here.· Press Members: Login or Register to request an exclusive interview with Chunyang Wang. · Click here to register inorder to view the profile and other works by Chunyang Wang. |
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