Dan Sheng Creativity Packaging by Sitai Ma |
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| DESIGN NAME: Dan Sheng Creativity PRIMARY FUNCTION: Packaging INSPIRATION: Inspired by raspberrys organic form the bottles smooth round vibrant red texture highlights the natural link between the fruit and the liquor The design elevates raspberry features offering a tactile and visual experience of freshness and vitality The crystalclear cap showcases natural landscapes reflecting the products superior geographical origin Balancing nature and artistry the design creates a striking memorable identity blending creativity with natures finest elements for a premium artistic expression of the drinks essence. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design inspiration for the bottle comes from the organic form of raspberries, with a smooth and vibrant red texture that emphasizes the natural connection between the fruit and the wine. The crystal clear bottle cap showcases the natural landscape and reflects the origin of the product. This combination of nature and art creates a striking and unforgettable visual image, showcasing the high-end essence of the beverage. OPERATION / FLOW / INTERACTION: The Feng Shan Yan Yu Raspberry Wine bottle is designed to be intuitive and elegant. Simply twist off the crystal-clear cap to reveal the wine inside. The cap’s airtight seal ensures freshness, while the ergonomic bottle provides a comfortable grip for pouring. Its sleek, vibrant design not only makes it visually appealing but also ensures stability on any surface. The combination of functional craftsmanship and aesthetic beauty creates a seamless experience, enhancing both usability and luxury. PROJECT DURATION AND LOCATION: The project commenced in September 2022 in Shenzhen, China, was completed in June 2023 in Zhejiang, China, and was exhibited at the Shenzhen Autumn Sugar and Wine Fair in October 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The cap, made with a four-position metal mold, features a transparent crystal top and food-grade plastic with electroplated gold coating for durability and aesthetics. It uses PE and PP for airtight sealing, recyclability, and a compression fitting mechanism with anti-counterfeit design. The bottle, crafted with a two-position metal mold, uses white glass coated with red glaze and pearlescent finish. The label employs embossed gold foil paper, baked at 200°C for adhesion and scratch resistance. SPECIFICATIONS / TECHNICAL PROPERTIES: The 500ml bottle, 205mm tall and 100mm in diameter, balances practicality and visual appeal. Its height ensures shelf visibility, while the diameter provides stability and ergonomic handling. Inspired by raspberry contours, the design offers a comfortable grip and pleasant tactile experience. The size fits various shelves, enhancing marketability. This functional, elegant design ensures standout appeal and exceptional user experience, making it ideal for both display and daily use. TAGS: Bionic design, raspberry fruit, fusion of nature and art, visual recognition, tactile and visual experience, health value, rarity, iconic IP image, ecological brewing, brand awareness. RESEARCH ABSTRACT: This product packaging design research integrates raspberry's natural form into bottle design using bionics, enhancing visual appeal and brand recognition. Inspired by raspberry's appearance and texture, the design features a crystal-clear cap reflecting the product's origin. Methods included 3D modeling, material testing, and user surveys. Results showed improved aesthetic appeal and consumer resonance, boosting market competitiveness and promoting environmental and health values. The design innovatively applies bionics in packaging, offering new directions for future designs. CHALLENGE: In project development, challenges included: 1) integrating nature with product design via bionics, creating a unique raspberry-inspired bottle; 2) balancing visual and tactile qualities in cap production; 3) optimizing bottle surface texture for mold release and 3D effect. Internal: innovative thinking. External: production tech limits. Driven by consumer demand for natural, healthy products, we overcame tech and legal hurdles, achieving design-production synergy and boosting market competitiveness. ADDED DATE: 2024-09-21 06:15:22 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1: Designer:Chao Xu , Creative Direction:Sitai Ma , Illustrator:Chao Xu, Peak Mountain Weir Language, 2024. PATENTS/COPYRIGHTS: Design Patent Number: ZL 2022 3 0843289.9 Patent Holder: Jinhua Peak Mountain Weir Language Wine Co., Ltd. Year: December 16, 2022 Jurisdiction: China National Intellectual Property Administration |
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NAME: Dan Sheng Creativity PROFILE: Dansheng Creative focuses on creative services for wine packaging brands. Based in the first-tier city of Shenzhen, it shares the same aesthetic design vision with the world's first-tier companies and insists on front-line operations with a team at the peak of creativity. It has helped major wine companies across the country achieve a cumulative marketing revenue of tens of billions. |
| AWARD DETAILS | |
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Dan Sheng Creativity Packaging by Sitai Ma is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Sitai Ma for design Dan Sheng Creativity here.· Press Members: Login or Register to request an exclusive interview with Sitai Ma. · Click here to register inorder to view the profile and other works by Sitai Ma. |
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