Smartfood Valentines Day Influencer Kit Food Packaging by PepsiCo Design and Innovation |
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| DESIGN NAME: Smartfood Valentines Day Influencer Kit PRIMARY FUNCTION: Food Packaging INSPIRATION: With GLAAD as our guide, the “All Love is Smart Love” kit aimed to amplify how people express their love. Featuring custom artwork designed by Ashley Molesso (she/her) and Chess Needham (he/him)—the queer and trans couple behind the stationery brand Ash & Chess—the collectable packaging, educational zine, and stationery radiate with love for the LGBTQ+ community. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Love is in the air at Smartfood. For the second year in a row, we partnered with GLAAD to continue challenging the narrative around heteronormative standards and expectations during Valentine’s Day. This Valentine’s Day, we set out to accelerate acceptance of a diverse kind of love. We wanted to create custom Smartfood packaging and a special influencer kit that would spark smart choices and actions while sending out a message of inclusion, where love reaches everyone. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2024-02-27 18:03:29 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design and Innovation, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo PROFILE: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Smartfood Valentines Day Influencer Kit Food Packaging by Pepsico Design and Innovation is Runner-up for A' Design Award in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design and Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation. |
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