Nuo Mask Packaging by Qiutong Yu and Weilong Gao |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Nuo PRIMARY FUNCTION: Mask Packaging INSPIRATION: As China's intangible cultural heritage, the Nuo mask has high cultural value. We want to promote this culture in a more popular way. So we thought of combining Nuo mask culture with skincare products in order to better publicize Chinese Nuo culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Nuo combines the Nuo mask culture with skincare products to better publicize Chinese Nuo culture. It has transformed the Nuo masks graphically and presented them in the form of masks. The packaging design of the masks gives users surprise when opening. The packaging bags are made of mirror paper. When users use the packaging bag as a mirror when applying the product, they can also read the story on the bag related to that mask. OPERATION / FLOW / INTERACTION: Users will get a mask product packaged like a book, before use, users can see the name of the Nuo mask and the introduction of this mask, with curiosity about this Nuo mask, the user opens the package before the mask can be seen, maintaining a sense of mystery and surprise. After applying the mask, the user can use the package bag as a mirror to adjust the mask, and at the same time can read the packaging bag like a book with the text on it and itself in the mirror. After use, the user can keep all the bags to become a book about Nuo culture, very environmentally friendly. PROJECT DURATION AND LOCATION: June 2021 to March 2022 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Mirror Paper SPECIFICATIONS / TECHNICAL PROPERTIES: 140mm x 170mm x 20mm TAGS: Chinese Nuo Culture, Mirror Paper, Reading, environmental friendly RESEARCH ABSTRACT: The design focuses on how to read and disseminate intangible cultural heritage more innovatively, how to use product design and packaging design to create new ways of receiving intangible cultural heritage, to create new experiences in the use of daily necessities, and to give new life to traditional culture. The designer went to Pingxiang, the birthplace of the culture, for personal research and interviews, and tried various design forms. This design taps new commercial value for China's intangible cultural heritage, while also helping more people in society protect the culture. CHALLENGE: The challenge is to both modernize and preserve the essence of traditional art. The creative part of the design is how to combine the two processes of using an everyday product and reading about the traditional Nuo culture. There are two key points of our design. Firstly, we use some similarities between the mask (as the everyday product) and the mask (as one part of the Nuo culture) to combine the two. Secondly, we use mirror paper as the packaging material, combining the two processes of looking in the mirror and reading. ADDED DATE: 2022-03-06 18:13:22 TEAM MEMBERS (2) : Qiutong Yu and Weilong Gao IMAGE CREDITS: Image #1: Designer Qiutong Yu, Nuo Mask, 2022. Image #2: Designer Qiutong Yu, Nuo Mask, 2022. Image #3: Designer Qiutong Yu, Nuo Mask, 2022. Image #4: Designer Qiutong Yu, Nuo Mask, 2022. Image #5: Designer Qiutong Yu, Nuo Mask, 2022. PATENTS/COPYRIGHTS: Copyrights belong to Qiutong Yu, 2022. |
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| Visit the following page to learn more: https://www.behance.net/gallery/13889269 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Tongji University PROFILE: Tongji University (Tongji for short) is a comprehensive university located in Shanghai, China, and is a national key university directly under the Ministry of Education of the People's Republic of China. "It is also a member of the Alliance for University Excellence, the Global Partnership for Environment and Sustainability (GUPES), the International Consortium of Design and Art Schools (Cumulus), the Academic Consortium for the 21st Century (AC21), and the Tongji-Berkeley Engineering Consortium (TBC). (Tongji-Berkeley Alliance), and the China-Russia Engineering University Union (ASRTU). The predecessor of Tongji University was founded in 1907 as the Devon Medical College, later renamed as Tongji Devon Medical College; in 1912, it merged with the soon to be founded Tongji Devon Engineering College and changed its name to Tongji Devon Medical and Engineering College; in 1923, it was officially named Tongji University; in 1927, it established National Tongji University, one of the first seven national universities in China; in 1949, it changed its name to Tongji University. According to the 2021 QS World University Rankings and the Times Higher Education World University Rankings, Tongji University is ranked ninth and sixteenth in China, respectively. |
| AWARD DETAILS | |
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Nuo Mask Packaging by Qiutong Yu and Weilong Gao is Runner-up for A' Design Award in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Qiutong Yu and Weilong Gao. · Click here to view the profile and other works by Qiutong Yu and Weilong Gao. |
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