DESIGN NAME: DoReDo
PRIMARY FUNCTION: Salon
INSPIRATION: “I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little cafe, stemmed from the Architect’s airport shopping experiences.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: One of the most prominent elements of the design that was designed to be specifically eye catching, is the pop colour, coral. The coral serves two purposes, it is reflective of luxury and beauty, and also happens to be a colour that few brands have adopted. The coral only makes its presence felt in the arches of the retail courtyard, the hub of DoReDo that offshoots onto its various offerings. No matter where you go in the space, you have to pass through the coral arched courtyard.
OPERATION / FLOW / INTERACTION: The design intent was to craft an experience that fosters interaction and induce a sense community to users, while creating a unique identity for the upcoming brand.
DoReDo, a 6000 square feet salon was modelled after airport retail experience.
“I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.”
The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little café, stemmed from the Architect’s airport shopping experiences.
PROJECT DURATION AND LOCATION: The interior fit out started in January 2019 and finished in April 2019. The project is located in Nashik, India
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: The material pallet includes wood framed arches, painted galvanised iron ac duct, wooden flooring, grey slate finished vitrified flooring, full length self lit mirrored consoles, veneered furniture, ceiling suspended MS frame storage racks, led spotlights, glass chandeliers, brass lamp shades, machine crafted bulb holders, wallpapers and printed vinyl wall art, to enhance the luxury, industrial and chic aesthetic of the salon
SPECIFICATIONS / TECHNICAL PROPERTIES: 550 Square Meters
TAGS: Salon, Spa, Aesthetic Clinic, Yoga Studio, Cafe, Wellness, Feel Good, Interior Design, Interior Styling, Luxury-Industrial-Chic, Modern, Contemporary, Coral, Arch, Retail
RESEARCH ABSTRACT: The design & aesthetic process involved researching existing retail spaces around the world sporting a user friendly experience
CHALLENGE: The hardest part was to the assemble all the research, design and aesthetics, and to deliver the project to the Owner in the stipulated time of the fit out and with in a tight budget
ADDED DATE: 2020-03-29 14:22:36
TEAM MEMBERS (4) : Gautam Desai, Niketa Khanna, Ruchika Madhar and Kavita Narvekar
IMAGE CREDITS: Fabien Charuau
PATENTS/COPYRIGHTS: Copyrights belong to Gautam Desai Design, 2020
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