DoReDo Salon by Gautam Desai

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DESIGN DETAILS
DESIGN NAME:
DoReDo

PRIMARY FUNCTION:
Salon

INSPIRATION:
“I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.” The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little cafe, stemmed from the Architect’s airport shopping experiences.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
One of the most prominent elements of the design that was designed to be specifically eye catching, is the pop colour, coral. The coral serves two purposes, it is reflective of luxury and beauty, and also happens to be a colour that few brands have adopted. The coral only makes its presence felt in the arches of the retail courtyard, the hub of DoReDo that offshoots onto its various offerings. No matter where you go in the space, you have to pass through the coral arched courtyard.

OPERATION / FLOW / INTERACTION:
The design intent was to craft an experience that fosters interaction and induce a sense community to users, while creating a unique identity for the upcoming brand. DoReDo, a 6000 square feet salon was modelled after airport retail experience. “I am one of the few people who love shopping at airports; everything is under eye level, simplified and user friendly, you’re not overwhelmed by walls and walls of décor.” The entire theme for DoReDo, which comprises a beauty clinic, salon, spa, yoga studio and a little café, stemmed from the Architect’s airport shopping experiences.

PROJECT DURATION AND LOCATION:
The interior fit out started in January 2019 and finished in April 2019. The project is located in Nashik, India

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material pallet includes wood framed arches, painted galvanised iron ac duct, wooden flooring, grey slate finished vitrified flooring, full length self lit mirrored consoles, veneered furniture, ceiling suspended MS frame storage racks, led spotlights, glass chandeliers, brass lamp shades, machine crafted bulb holders, wallpapers and printed vinyl wall art, to enhance the luxury, industrial and chic aesthetic of the salon

SPECIFICATIONS / TECHNICAL PROPERTIES:
550 Square Meters

TAGS:
Salon, Spa, Aesthetic Clinic, Yoga Studio, Cafe, Wellness, Feel Good, Interior Design, Interior Styling, Luxury-Industrial-Chic, Modern, Contemporary, Coral, Arch, Retail

RESEARCH ABSTRACT:
The design & aesthetic process involved researching existing retail spaces around the world sporting a user friendly experience

CHALLENGE:
The hardest part was to the assemble all the research, design and aesthetics, and to deliver the project to the Owner in the stipulated time of the fit out and with in a tight budget

ADDED DATE:
2020-03-29 14:22:36

TEAM MEMBERS (4) :
Gautam Desai, Niketa Khanna, Ruchika Madhar and Kavita Narvekar

IMAGE CREDITS:
Fabien Charuau

PATENTS/COPYRIGHTS:
Copyrights belong to Gautam Desai Design, 2020

Visit the following page to learn more: http://gautamdesaidesign.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Gautam Desai Design

PROFILE:
Gautam Desai Design, an award wining design practice emerges from the energetic, aesthetic voice of Gautam Desai. Gautam Desai, primarily a modernist, believes in harmonising his views on aesthetics & styling, program interpretation, conservation & sustainability, pop culture, branding, glamour, elegance and liveability into his multidisciplinary boutique design firm catering to high end luxury residential and commercial spaces. Striving to create spaces that inspire, Gautam Desai Design is most recognised for avant-garde transformation of spaces; and works like a well oiled machine with high participation of clients and associates as part of the collaborative process. Past work has taken the design studio to diverse destinations such as New York City, San Francisco, Sri Lanka, Australia and the Middle East. Gautam Desai Design brings a wealth of practical experience and professionalism in project management and custom furniture design, ensuring that every aspect of each undertaking runs seamlessly. The end result: Gautam Desai Design promises spaces that are glamorous yet grounded, sophisticated yet livable, modern yet timeless and, above all,inspiring and cool!



NOMINATION DETAILS

Doredo Salon by Gautam Desai is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Doredo Salon by Gautam Desai is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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