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Sorriso Watch by Mehrdad Khorsandi

Home > Winners > Design #54098 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Mehrdad Khorsandi (MK) for A' Design Awards and Competition. You can access the full profile of Mehrdad Khorsandi by clicking here. Access more information about the award winning design Sorriso here.



Interview with Mehrdad Khorsandi at Tuesday 25th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
MK: Nowadays people need to be happy and pleased more than anything else. By observing unhappy and dejected people around ourselves, we thought how we can make them happy even a little bit. Whenever you are working with this watch you have to smile and this makes your face happy and succulent and it also can positively affect your surroundings and little by little it can provide a positive and happy society.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
MK: The main challenge is to make a good connecting between functions and emotions throughout neo-generation watches. Making an emotional relationship between "Sorriso" and its user and then having happy users and society are other Sorriso's priorities, respectively.

FS: What are your future plans for this award winning design?
MK: I want to present my design in public and press. by this way people can know better about the products that make them happy.

FS: How long did it take you to design this particular concept?
MK: This project started in October 2016 in Tehran and finished in February 2017 in Tehran.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MK: The main challenge was make a good connecting between functions and emotions throughout neo-generation watches. Made an emotional relationship between "Sorriso" and its user and then having happy users and society are other Sorriso's priorities, respectively.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MK: I have plan to sell or lease the production by sponsor company with my permission and using my name in this production.

FS: What made you design this particular type of work?
MK: By observing unhappy and dejected people around ourselves, we thought how we can make them happy even a little bit.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
MK: No , this is just our personal idea.

FS: Who is the target customer for his design?
MK: All people can use this product, actually this design can be useful for unhappy people.

FS: What sets this design apart from other similar or resembling concepts?
MK: This watch includes a diaphragmatic board mechanism and a smart screen and a smile-recognizer sensor. These parts work together in a good order. In the first stage, as soon as you smile is scanned the diaphragm opens and the watch face shows you time. The screen shows you a different photo each time diaphragm opens and you are going to be surprised each time.

FS: How did you come up with the name for this design? What does it mean?
MK: by considering the function of this design, We reach to this name. The "Sorriso" is Italian word that means smile.

FS: Which design tools did you use when you were working on this project?
MK: We used some software such as "Solidworks" for digital 3D modeling and "Keyshot" for digital rendering.

FS: What is the most unique aspect of your design?
MK: Whenever you smile on this watch during the day, it sensors your smile throughout its smile-scanner sensor and it simultaneously through its diaphragm mechanism, which is left inside of it, recognizes your smile then its diaphragmatic board opens and the time appears.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MK: I collaborate with my friend, Mehrafarin Azizi.

FS: What is the role of technology in this particular design?
MK: This watch includes a diaphragmatic board mechanism and a smart screen and a smile-recognizer sensor. These parts work together in a good order and There is a memory card within the smart screen that is laid inside of the body and you can use it for saving and showing your favorite photos.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MK: Yes, We had so many research in society by observing unhappy and dejected people around ourselves, we thought how we can make them happy even a little bit.

FS: What are some of the challenges you faced during the design/realization of your concept?
MK: The main challenge is to make a good connecting between functions and emotions throughout neo-generation watches. Making an emotional relationship between "Sorriso" and its user and then having happy users and society are other Sorriso's priorities, respectively.

FS: How did you decide to submit your design to an international design competition?
MK: We joined many competition before but by our professor's recommendations I decided to participate in A' Design award and competition.

FS: What did you learn or how did you improve yourself during the designing of this work?
MK: We learned so many about the people and their attitude and lifestyle during the designing of this work.

FS: Any other things you would like to cover that have not been covered in these questions?
MK: No thanks.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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