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Thierry Mugler-Star Power Exhibition Display by Jeffery yap™

Home > Winners > Design #27006 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Jeffery yap™ (JY) for A' Design Awards and Competition. You can access the full profile of Jeffery yap™ by clicking here. Access more information about the award winning design THIERRY MUGLER - STAR POWER here.



Interview with Jeffery yap™ at Saturday 9th of March 2013

FS: What is the main principle, idea and inspiration behind your design?
JY: The Core Identity of Thierry Mugler are Mystical, Unknown, Limitless and Surprise, which have been demonstrated in the exhibition.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JY: First of all, when people talk about Display art, especially in a exhibition form, we can't guarantee most of the people understand your brand, like the saying goes:"visual tells a thousand words", It's a the impression from the visitors and outsider point of view, and try my very best to showcase the tangible value for Thierry Mugler, and also focus on fitting my art direction at the same time, it was involved a lot of thinking, at the end of the day, i treat this project like i have only one bullet in my gun, i just have hit the target with one shot, which is catching the interest and curiosity of the public to understand the brand's identity, be special but not too off the ground kind of design, i believe i have achieve my goal with Thierry Mugler in this Exhibition Project.

FS: What are your future plans for this award winning design?
JY: i wish to establish my talent in art, creativity and brand management to the brands and organisation that value extraordinary and humanistic design, for me winning this Award is only the beginning for people to know me as a Designer, Artist and Creative Professional, i wish to connect to the world and in a humanistic perspective, and bring my design philosophy to contribute for a better world.

FS: How long did it take you to design this particular concept?
JY: It wasn't taking long, i would say approximately 7 days after i receive the brief, after brainstorming and understanding the brief , of course i did discuss my ideas with the management to ensure that my direction is relevant to what Thierry Mugler was expecting. To work side by side with the management is truly a precious experience in a global level.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JY: it was a fun process working along with Thierry Mugler, the management have been open-minded with my ideas, and fortunately, i have designed it to fit its brand's identity and also utilised my idea evenly, eventually when the management approved my design and get the green light in pursuing the way i wanted, it was truly a fruitful result.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JY: I would say this design was specially made for Thierry Mugler, so far, there are nothing like that in the industry and never seen to be used by others. if there's other company interested in my design, i would love to be contact by them.

FS: What made you design this particular type of work?
JY: It's the passion of creating my art to seen and adding value to the client i worked with, and of course the strong interest in challenges. i love the unknown and undiscovered ideas, that's what drives me to be in this career as a artist and a designer.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
JY: Kenya Hara and Tokujin Yoshioka from Japan, it's always my Guru and Inspiration, as i admired humanistic and think beyond types of art and design, and yet i have always been learning from other designers that i connected.

FS: Who is the target customer for his design?
JY: My target for this is for youngsters, hipsters, and fashionistas/

FS: What sets this design apart from other similar or resembling concepts?
JY: The Uniqueness of this design is not available anywhere, and in a fashion brand category, this is truly different apart from all the ordinary exhibition displays you seen in a Shopping Mall. It was a stand out exhibition display, compared to the luxury brand display we have seen nowadays.

FS: How did you come up with the name for this design? What does it mean?
JY: Thierry Mugler simply represents the Rising Star in the Competitive Fashion Industry, and desire to be one of the greatest , it's all about having that "Star Power" that strengthen your fashion senses.

FS: Which design tools did you use when you were working on this project?
JY: From Sketches, to computer illustration, adobe softwares can be missed out.

FS: What is the most unique aspect of your design?
JY: I would say challenging the odd, be unique but down to earth, a design to be remember and amazed.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JY: Interior Design Personnels and Construction professionals are the ones that can make this happen with the design i have created.

FS: What is the role of technology in this particular design?
JY: It involves very good craftsmanship, and also designing softwares to enhance my creation from rough sketch to the reality. Sometimes what it seems to be on the paper does not mean fully compatible to the one we want to build, a lot of negotiation and revision done within this project.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JY: A lot the research was done and discuss with management, when you have a global client like this, you will need to understand the essence of the brand, i was a lot of paperwork, but we as a designer, have to understand quickly or it will delay the progress.

FS: What are some of the challenges you faced during the design/realization of your concept?
JY: The Balance in finding yourself or following the brand's direction, in fact, i think every designer face the same problem when they are ask to design for a client, the challenge is making your client to except your ideas, and at the same time there are happy, this particular process has to be taken carefully, it involves good interpersonal skills in selling your own idea, and consistently involve client - designer communication, at the end of the day, it all about making this project fun and achievable.

FS: How did you decide to submit your design to an international design competition?
JY: As a Designer, we need public assurance and consistant challenge ourselves is necessary to be better, this is why i decided to nominate my design to competition.

FS: What did you learn or how did you improve yourself during the designing of this work?
JY: The power of unknown is either to be afraid or taken as a challenge, i possess strong curiosity in the project i met, i treat them as a friend that i newly know, and takes time to understand them and at the same time, it also makes me understand more about myself , hidden potentials that awaited to be discover, designing is a lifetime learning process, and allows me to dig into different industry , a journey like no others.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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