Packaging Submission Requirements
When submitting to the Packaging Design Competition keep in mind that your submission will be evaluated on multiple dimensions, your packaging design is judged together with its aesthetics, recyclability, protectiveness and art direction. Applicants should send high-resolution images of the packaging, showing the packaging from all angles, together with a textual presentation of their work. The main image is especially important and should be either an isolated image on a white background or a very well designed composition. In addition to images, recyclability and sustainability studies could further be uploaded as support documents.
Item | Dimensions | Format | Notes |
---|---|---|---|
Main Image Required |
JPEG | The Key Visual should be a high-resolution image that captures the packaging design's most compelling feature. It must present the product in a manner that emphasizes its form and function, ideally against a neutral background to ensure the design stands out. The visual should convey the packaging's innovation, aesthetic qualities, and any unique selling points, providing an immediate understanding of the design's essence. | |
Optional Image 1 Required |
72 DPI |
JPEG | Showcase Image 1 should display the packaging design in use, revealing its practicality and functionality. This image could depict the product being opened or closed, highlighting the user experience and the ease of interaction with the packaging. It should give insight into the design's ergonomic features and consumer convenience. |
Optional Image 2 Recommended |
72 DPI |
JPEG | Showcase Image 2 must focus on the materials and textures of the packaging, offering a close-up view that emphasizes quality and detail. This image is crucial for conveying the tactile aspects of the design, such as the finish, the quality of materials, and any textural contrasts that contribute to the overall sensory experience. |
Optional Image 3 Recommended |
72 DPI |
JPEG | Showcase Image 3 should illustrate the packaging within its market context, surrounded by competing products on a retail shelf or in an authentic shopping environment. This perspective allows the design to be evaluated in terms of shelf presence, branding effectiveness, and how it stands out in a real-world scenario. |
Optional Image 4 Recommended |
72 DPI |
JPEG | Showcase Image 4 needs to highlight the sustainability aspects or the innovative features of the packaging design. Whether it's a unique opening mechanism, collapsibility for reduced shipping volume, or environmentally friendly materials, this image should showcase the design's contribution to sustainability or innovation in packaging. |
Documentation PDF Document Highly Optional |
A4 Page Size |
Documentation shall be a comprehensive presentation of the packaging design process, including sketches, prototypes, and the evolution of the design. It should also provide insights into the research conducted, the target market, and the packaging's functional requirements. This documentation is crucial for understanding the problem-solving approach and the design's alignment with brand values. | |
Video Video / Audio File Highly Optional |
AVI | The video should be an engaging narrative that showcases the packaging design's features, benefits, and user interaction. It can include animations that demonstrate the packaging's functionality or a story that highlights the design's development and its impact on the user experience or the brand. The video is an opportunity to convey the packaging design's story in a dynamic and compelling way. |