Acooroo
Acooroo Brand Identity by Siran Liu is a winner of the 2018 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Acooroo is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkAcooroo Brand Identity
Acooroo is a children sports brand focusing on providing fun balance bike riding services for preschool children in China. The identity design introduces four mascots as children's training buddies for bike riding, and uses a visual language composed by simple shapes with bright, vibrant colors. The characters and shapes are inspired by the four balance bike skills, which are speeding up, curving, climbing and sliding. This visual system is applied throughout all graphic elements, creating a playful, dynamic world to build an engaging and cohesive brand identity.
Featured Design
Acooroo by Siran Liu
Core Functionality
Brand Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2018.
Bronze Winner
Acooroo Brand Identity
Acooroo is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Acooroo is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Acooroo splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Siran Liu
Siran Liu is a creative entrepreneur living in greater New York, who works in multiple disciplines including illustration, graphic design, animation, and film. His works have been exhibited in events like SIGGRAPH, NYCIFF, and has gained credits in well-known featured animation films including the Peanuts Movie, Ferdinand, etc. Siran is a firm believer in the value of design and art to convey meanings and connect people. With this belief, he dedicates himself to creating high-quality, engaging art and design for better storytelling to his audience and for his clients.
View Winner ProfileWinner Client
Agility to Future
Agility to Future focuses on providing proper sports protection for children and youth in China. The company owns a professional team to design and promote the product by building and sponsoring communities of Chinese children and young parents. In that way, an integrated sports platform of training institutes, distribution channels and resources is being established. Agility to Future aims to provide professional, comfortable and stylish sports protection to children, making sports activities safe and fun.
Read The Inside Story
Discover in-depth story of the Acooroo, a Brand Identity designed by the highly esteemed Siran Liu, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Brand Identity now.
Acooroo Brand IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Acooroo as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Acooroo Brand Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Acooroo at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Acooroo Brand Identity.
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Agility to Future
"Acooroo Brand Identity" - Bronze A' Design Award Winner
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