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Fundamentals Range

Fundamentals Range Reuse Clothing system by Jennifer Whitty is a winner of the 2017 Golden A' Design Award in Sustainable Products, Projects and Green Design.

Fundamentals Range is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.

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Fundamentals Range Reuse Clothing system by Jennifer Whitty Golden Sustainable Products, Projects and Green Design Award Winner 2017

Fundamentals Range Reuse Clothing system

The Fundamentals remanufactured clothing range and accompanying wholly transparent system unlocks the latent qualities of undervalued resources. The impetus for this work was the devastating effects of the current linear, 20th century ‘take, make, waste’ fashion system which is the 2nd most polluting industry on the planet. This design system provides a solution to utilize textile and clothing waste through a comprehensive design strategy which includes remanufacturing processes and 3 upcycling techniques; conjoined, spliced and pieced; which could be applied to any given garment.

Fundamentals Range Reuse Clothing system by Jennifer Whitty Golden Sustainable Products, Projects and Green Design Award Winner 2017
Golden Sustainable Products, Projects and Green Design Award Winner 2017 Fundamentals Range Reuse Clothing system
Fundamentals Range designed by Jennifer Whitty
Fundamentals Range - Golden Sustainable Products, Projects and Green Design Award Winner
Jennifer Whitty's Fundamentals Range Reuse Clothing system
Golden Sustainable Products, Projects and Green Design Award Winner 2017 Fundamentals Range Reuse Clothing system
Fundamentals Range designed by Jennifer Whitty
Fundamentals Range - Golden Sustainable Products, Projects and Green Design Award Winner
Jennifer Whitty's Fundamentals Range Reuse Clothing system

Featured Design

Fundamentals Range by Jennifer Whitty

Core Functionality

Reuse Clothing system


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Golden Winner

Fundamentals Range Reuse Clothing system

Fundamentals Range is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Fundamentals Range is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Fundamentals Range creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.


Winner Client

Space Between, Massey University

Space Between, Massey University

Space between is a social enterprise/research platform at the College of Creative Arts in Massey University, which enables students’ recent graduates and fashion researchers to work together with a shared philosophy to bring about 'positive change' in industry. We work according two distinct but complementary strategies to design with the textile waste from the current system and to ultimately eliminate waste from industry by design in closed loop’ solutions. Space Between aims to design out textile waste by using redundant corporate clothing (and other waste material) and design in closed-loop solutions to eliminate the creation of waste from the outset through services, education and research.


Fundamentals Range Reuse Clothing system by Jennifer Whitty Golden Sustainable Products, Projects and Green Design Award Winner 2017

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Discover in-depth story of the Fundamentals Range, a Reuse Clothing system designed by the highly esteemed Jennifer Whitty, awarded with the very prestigious A' Sustainable Products, Projects and Green Design Award. Explore more about the intricate details and the story behind this unique Reuse Clothing system now.

Fundamentals Range Reuse Clothing system

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Press Kit Downloads

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Press Releases

Read the official press release announcing Fundamentals Range as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Fundamentals Range Reuse Clothing system's unique features, innovation, and impact.

Media Showcase

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Space Between, Massey University, the brand behind Jennifer Whitty's award-winning work Fundamentals Range Reuse Clothing system, exemplifies the success that sustainable products, projects and green design brands can achieve through the A' Design Award. By winning the Golden A' Design Award, Space Between, Massey University has demonstrated its commitment to good design, innovation, and creative excellence.
Space Between, Massey University

"Fundamentals Range Reuse Clothing system" - Golden A' Design Award Winner


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Designer's Portfolio

Explore other works by Jennifer Whitty

Jennifer Whitty

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