Bitter Plus Sweet
Bitter Plus Sweet Corporate Identity by Liying Wang is a winner of the 2026 Iron A' Design Award in Graphics, Illustration and Visual Communication Design.
Bitter Plus Sweet is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkBitter Plus Sweet Corporate Identity
The Bitter plus Sweet corporate identity reimagines craft coffee aesthetics through a dual read monogram. Inspired by the duality of coffee, balancing strength and softness, the design merges a geometric heart with the brand initials. A structural B denotes bitter roasts, while an S conveys sweetness. Engineered on a strict mathematical grid, the scalable logo utilizes an organic palette of Espresso Brown and Sage Green. This approach subverts industrial cliches, engaging consumers with a rewarding hidden visual narrative.
Featured Design
Bitter Plus Sweet by Liying Wang
Core Functionality
Corporate Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2026.
Iron Winner
Bitter Plus Sweet Corporate Identity
Bitter Plus Sweet is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Bitter Plus Sweet is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Bitter Plus Sweet is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Liying Wang
Liying (Miko) Wang is a graphic designer and visual communication professional whose work focuses on translating complex ideas into clear visual narratives for business and technology audiences. She holds a Master’s degree in Graphic Design and Digital Media and is currently pursuing an MBA with a concentration in Data Analytics. Her work spans brand systems, presentation design, and digital product concepts that connect design, data, and user experience. Wang has contributed to corporate communications, marketing initiatives, and innovation projects, including prototypes that explore how emerging technology can improve customer engagement. Her practice centers on practical problem-solving, cross-disciplinary thinking, and the use of design as a tool for clearer communication.
View Winner ProfileWinner Client
Liying Wang
Liying Wang, also known as Miko, is a graphic designer from China with a passion for turning creativity into compelling visual narratives. Her journey as a designer is marked by a commitment to continuous growth, exploring new design trends, and adapting to the ever-evolving creative landscape. She focuses on delivering visuals that captivate and resonate, cherishing the moments when her work makes a meaningful impact on others.
Read The Inside Story
Discover in-depth story of the Bitter Plus Sweet, a Corporate Identity designed by the highly esteemed Liying Wang, awarded with the very prestigious A' Graphics, Illustration and Visual Communication Design Award. Explore more about the intricate details and the story behind this unique Corporate Identity now.
Bitter Plus Sweet Corporate IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Bitter Plus Sweet as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Bitter Plus Sweet Corporate Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Bitter Plus Sweet at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Bitter Plus Sweet Corporate Identity.
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Liying Wang
"Bitter Plus Sweet Corporate Identity" - Iron A' Design Award Winner
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