Kokorozashi Mirror
Kokorozashi Mirror Corporate Identity Signage by Unou Jikenn, Inc. is a winner of the 2026 Bronze A' Design Award in Advertising, Marketing and Communication Design.
Kokorozashi Mirror is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkKokorozashi Mirror Corporate Identity Signage
This display visually expresses the roles of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Onsite scenes of each division and their employees are displayed in the station passage connecting to the headquarters. Overlaid handwritten messages embody the aspirations of each division. At the end of the passage is a mirror. Viewers can see themselves with the Kokorozashi message overlaid, creating more personal impact. This visual communication conveys Mitsui & Co.'s aspirations and varied businesses to both employees and visitors.
Featured Design
Kokorozashi Mirror by Unou Jikenn, Inc.
Core Functionality
Corporate Identity Signage
Accolades
Advertising, Marketing and Communication Design Award Winner in 2026.
Bronze Winner
Kokorozashi Mirror Corporate Identity Signage
Kokorozashi Mirror is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Kokorozashi Mirror is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Kokorozashi Mirror splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Unou Jikenn, Inc.
Unou-Jikenn, Inc. is a Tokyo-based "Experience Design" agency with over 20 years of history. Transcending the conventional boundaries of video, spatial, and graphic mediums, the firm focuses on designing the experience itself to deeply move its target audiences. For Unou-Jikenn, creating content is never the ultimate goal; rather, it serves as a practical means to resolve clients' challenges and achieve their specific objectives. By strategically crafting optimal experiences that appeal to human emotions, the company effectively drives fundamental problem-solving.
View Winner ProfileWinner Client
Mitsui & Co., Ltd.
Mitsui & Co. has always embraced a spirit of Challenge and Innovation. The company has constantly updated its unique capabilities as a global trading and investment company and responded with integrity to customer needs by leveraging the power of extensive worldwide partner networks. It aims to serve the needs and expectations of stakeholders and society through the pursuit of the corporate mission to Build brighter futures, everywhere. By combining its diverse functions and global network with the expertise accumulated in each of its business clusters, the company creates new value across multiple industries and contributes to solving complex issues in society.
Winner Brand
Unou-Jikenn
Unou-Jikenn is a Tokyo-based Experience Design agency. Transcending media boundaries, it crafts emotional experiences. Content is a strategic tool to drive fundamental problem-solving for clients.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Kokorozashi Mirror, a Corporate Identity Signage designed by the highly esteemed Unou Jikenn, Inc., awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Corporate Identity Signage now.
Kokorozashi Mirror Corporate Identity SignageResources for Journalists
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Press Releases
Read the official press release announcing Kokorozashi Mirror as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Kokorozashi Mirror Corporate Identity Signage's unique features, innovation, and impact.
Media Showcase
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Mitsui & Co., Ltd.
"Kokorozashi Mirror Corporate Identity Signage" - Bronze A' Design Award Winner
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