The Kaobei
The Kaobei Cultural Promotion Cup by Yen Chang Chen is a winner of the 2026 Golden A' Design Award in Advertising, Marketing and Communication Design.
The Kaobei is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkThe Kaobei Cultural Promotion Cup
The Kaobei Cup is a ceramic design that transforms everyday vernacular expressions into tangible objects for communication and interaction. Inspired by daily conversations and digital culture, it converts commonly spoken phrases into visual forms that enable emotional expression and social connection. Beyond its function as a cup, it acts as a cultural interface, turning language into a shared and interactive experience across physical and social contexts. It creates a repeatable system that can expand across different languages and cultural contexts, enhancing its scalability and impact.
Featured Design
The Kaobei by Yen Chang Chen
Core Functionality
Cultural Promotion Cup
Accolades
Advertising, Marketing and Communication Design Award Winner in 2026.
Golden Winner
The Kaobei Cultural Promotion Cup
The Kaobei is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. The Kaobei is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. The Kaobei creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Yen Chang Chen
I am a designer and educator working at the intersection of design practice, cultural storytelling, and creative education. With over two decades of professional experience in advertising and creative industries, I now focus on bridging industry practice with academic research and teaching, helping young designers connect design theory with real-life social and cultural contexts. My work has received multiple design and advertising awards, and many of my projects explore how everyday Taiwanese culture can be transformed into contemporary design language. I actively collaborate with museums, brands, and community organizations, and my recent projects integrate inclusive co-creation, social engagement, and design education, allowing students and communities to create meaningful outcomes together. Beyond professional achievements, my contribution lies in cultivating future designers who are culturally aware, socially responsible, and creatively confident. I emphasize design as a tool for empathy, communication, and social participation rather than only commercial production. What makes my work interesting is the constant dialogue between popular culture, humor, and design thinking. Projects like Kaobei reinterpret familiar language and local expressions, turning them into shared cultural experiences through design. I believe good design should be accessible, relatable, and capable of creating emotional connections within society. Ultimately, my work aims to make design not only visually compelling but socially meaningful.
View Winner ProfileWinner Client
Yuan Ze University
The Yuan Ze University Department of Information Communication is an academic unit within Yuan Ze University, Taiwan, dedicated to interdisciplinary education and research at the intersection of communication, design, and digital technology. The department integrates theoretical inquiry with practical application, offering curricula that encompass digital media production, visual communication design, information technology, and cross-media integration. Its programs emphasize the development of analytical thinking, creative problem-solving, and technical proficiency, preparing students to engage with evolving media environments and industry practices. The department maintains collaborations with industry partners and supports project-based learning, enabling students to participate in real-world design, communication, and digital innovation initiatives. Through a combination of academic research and applied training, the Department of Information Communication contributes to the advancement of communication practices and the cultivation of professionals equipped for contemporary media and design-related fields.
Read The Inside Story
Discover in-depth story of the The Kaobei, a Cultural Promotion Cup designed by the highly esteemed Yen Chang Chen, awarded with the very prestigious A' Advertising, Marketing and Communication Design Award. Explore more about the intricate details and the story behind this unique Cultural Promotion Cup now.
The Kaobei Cultural Promotion CupResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing The Kaobei as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the The Kaobei Cultural Promotion Cup's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to The Kaobei at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning The Kaobei Cultural Promotion Cup.
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Yuan Ze University
"The Kaobei Cultural Promotion Cup" - Golden A' Design Award Winner
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