Kweichow Moutai
Kweichow Moutai Baijiu Packaging by Yi Huang and Pei Luo is a winner of the 2025 Golden A' Design Award in Packaging Design.
Kweichow Moutai is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkKweichow Moutai Baijiu Packaging
During the Tang dynasty, China and Japan participated in frequent cultural exchanges. Numerous Japanese ambassadors, exchange students, and monks traveled to the Tang dynasty to study, which had a profound impact on Japan. This influence extended beyond politics, economics, and culture to include aesthetics, philosophy, education, and various other fields. The product design reflects the unique cultural aesthetics of both countries, emphasizing this distinctive feature that sets it apart from standard product packaging.
Featured Design
Kweichow Moutai by Yi Huang and Pei Luo
Core Functionality
Baijiu Packaging
Accolades
Packaging Design Award Winner in 2025.
Golden Winner
Kweichow Moutai Baijiu Packaging
Kweichow Moutai is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Kweichow Moutai is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Kweichow Moutai creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Designer
Yi Huang and Pei Luo
I am a designer and have been in the design industry for many years. With good knowledge and skills in design theory and good teamwork, I am able to accurately understand clients' needs and provide creative solutions. I constantly pay attention to the fresh and trends in the design field to improve my design ability and adapt to the development of the industry.
View Winner ProfileWinner Client
Moutai Industrial Design Center
Moutai Industrial Design Center, established in March 2023, is a product creative design agency of China Kweichow Moutai Distillery (Group) Co, Ltd, responsible for coordinating the planning, research and development and innovative design of the whole group's products. responsible for coordinating the product planning, R&D and innovative designs of the whole group. There are 17 team members, with 3 sections, namely, Design and R&D Office, Project Management Office and Digital Information Office, and more than 110 tasks have been completed since its establishment.
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Kweichow Moutai Baijiu PackagingResources for Journalists
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Press Releases
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Media Showcase
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Moutai Industrial Design Center
"Kweichow Moutai Baijiu Packaging" - Golden A' Design Award Winner
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