Serasa Digital
Serasa Digital Mobile App by Rodolpho Henrique is a winner of the 2025 Iron A' Design Award in Mobile Technologies, Applications and Software Design.
Serasa Digital is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkSerasa Digital Mobile App
Serasa is a credit reporting agency that gathers and compiles credit score data for more than a billion individuals. This project aimed to revamp the existing B2B platform with a strong focus on user needs. From a product standpoint, the objective was to minimize customer support inquiries while boosting the conversion rate. The main challenge was to reimagine the B2B platform with a user-centric perspective in an industry where trust in credit services is not yet widely established.
Featured Design
Serasa Digital by Rodolpho Henrique
Core Functionality
Mobile App
Accolades
Mobile Technologies, Applications and Software Design Award Winner in 2025.
Iron Winner
Serasa Digital Mobile App
Serasa Digital is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Serasa Digital is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Serasa Digital is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Rodolpho Henrique
Rodolpho is a digital designer focused on interactive experiences for web, mobile, and TV. Currently, he works at Google, designing digital products for more than three billion people worldwide. Before that, he was a Design Director at McKinsey & Company. Over the past 13 years, he has contributed to the success of several digital products, taking on new features and concepts from early ideas to final implementation and elevating products to a higher level of craft for big leaders and startups worldwide.
View Winner ProfileWinner Client
Serasa
Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil.
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Serasa Digital Mobile AppResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Serasa Digital as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Serasa Digital Mobile App's unique features, innovation, and impact.
Media Showcase
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Serasa
"Serasa Digital Mobile App" - Iron A' Design Award Winner
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