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Miniso Land

Miniso Land Retail by Xiang Li is a winner of the 2025 Golden A' Design Award in Interior Space and Exhibition Design.

Miniso Land is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.

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Miniso Land Retail by Xiang Li Golden Interior Space and Exhibition Design Award Winner 2025

Miniso Land Retail

Within the three story space of Miniso Land, there are six major areas and over seventy types of co-branded products from various IP worlds. Designer achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world.

Miniso Land Retail by Xiang Li Golden Interior Space and Exhibition Design Award Winner 2025
Golden Interior Space and Exhibition Design Award Winner 2025 Miniso Land Retail
Miniso Land designed by Xiang Li
Miniso Land - Golden Interior Space and Exhibition Design Award Winner
Xiang Li's Miniso Land Retail
Golden Interior Space and Exhibition Design Award Winner 2025 Miniso Land Retail
Miniso Land designed by Xiang Li
Miniso Land - Golden Interior Space and Exhibition Design Award Winner
Xiang Li's Miniso Land Retail

Featured Design

Miniso Land by Xiang Li

Core Functionality

Retail

Accolades

Interior Space and Exhibition Design Award Winner in 2025.


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Golden Winner

Miniso Land Retail

Miniso Land is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Miniso Land is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Miniso Land creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.


Winner Designer

Xiang Li

Xiang Li

Li Xiang, who obtained her degree of Architecture at Birmingham City University in the United Kingdom, founded X+Living Architecture and Interior Design in 2011 and later crossed into the field of interior design. She has created numerous representative design works across diverse sectors such as commercial real estate, culture, retail, family-oriented business and hospitality. She leverages her distinctive insights into art and culture to construct commercial spaces teeming with emotional tension, crafting sensory escape points for the general public and infusing the brands she serves with design creativity that confers a competitive edge. Her work has been globally recognized with numerous accolades, garnering over a hundred design awards, and she has also been invited to serve as a judge for international competitions such as the Dezeen Awards, the Frame Awards, and the A’Design Awards. She has been named one of Forbes's Designers with the Most Potential, German Iconic Design's Interior Designer of the Year, and won a Global Interior Retail Design Award at the Prix Versailles. In 2020, she was the only Chinese designer selected by FAST COMPANY in the "Most Creative People in Business". In 2021, she became the only Chinese designer listed in the PMI Future 50.

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Miniso Land Retail by Xiang Li Golden Interior Space and Exhibition Design Award Winner 2025

Read The Inside Story

Discover in-depth story of the Miniso Land, a Retail designed by the highly esteemed Xiang Li, awarded with the very prestigious A' Interior Space, Retail and Exhibition Design Award. Explore more about the intricate details and the story behind this unique Retail now.

Miniso Land Retail

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Press Releases

Read the official press release announcing Miniso Land as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Miniso Land Retail's unique features, innovation, and impact.

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Explore the media showcase dedicated to Miniso Land at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Miniso Land Retail.


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, the brand behind Xiang Li's award-winning work Miniso Land Retail, exemplifies the success that interior space and exhibition design brands can achieve through the A' Design Award. By winning the Golden A' Design Award,  has demonstrated its commitment to good design, innovation, and creative excellence.

"Miniso Land Retail" - Golden A' Design Award Winner


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