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Flow

Flow Ideation Tool by Suryun Hyeon is a winner of the 2025 Iron A' Design Award in Interface, Interaction and User Experience Design.

Flow is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Flow Ideation Tool by Suryun Hyeon Iron Interface, Interaction and User Experience Design Award Winner 2025

Flow Ideation Tool

The Flow project stands out as an ideation tool that mirrors the natural process of human thinking. Users can freely jot down ideas in various forms, such as keywords, sentences, or drawings, and by pressing the flow button, related ideas are seamlessly connected. Intentionally developed ideas are arranged vertically, while connections made using the flow button are linked horizontally. This allows user created ideas, online references, and AI assisted suggestions to organically interconnect.

Flow Ideation Tool by Suryun Hyeon Iron Interface, Interaction and User Experience Design Award Winner 2025
Iron Interface, Interaction and User Experience Design Award Winner 2025 Flow Ideation Tool
Flow designed by Suryun Hyeon
Flow - Iron Interface, Interaction and User Experience Design Award Winner
Suryun Hyeon's Flow Ideation Tool
Iron Interface, Interaction and User Experience Design Award Winner 2025 Flow Ideation Tool
Flow designed by Suryun Hyeon
Flow - Iron Interface, Interaction and User Experience Design Award Winner
Suryun Hyeon's Flow Ideation Tool

Featured Design

Flow by Suryun Hyeon

Core Functionality

Ideation Tool


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Iron Winner

Flow Ideation Tool

Flow is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Flow is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Flow is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Suryun Hyeon

Suryun Hyeon is a visual interaction designer whose work bridges the gap between emerging technology and human emotion. Her practice centers on creating intuitive and responsive experiences, often focusing on on-device AI, contextual interfaces, and future-facing platforms like XR. With a background in design research and a keen sensitivity to human behavior, she explores how visual and interactive systems can support self-expression—especially for those who face challenges in communication. Hyeon’s multidisciplinary approach allows her to craft thoughtful, emotionally resonant designs that empower users and envision a more inclusive, connected future.

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Flow Ideation Tool by Suryun Hyeon Iron Interface, Interaction and User Experience Design Award Winner 2025

Read The Inside Story

Discover in-depth story of the Flow, an Ideation Tool designed by the highly esteemed Suryun Hyeon, awarded with the very prestigious A' Interface, Interaction and User Experience Design Award. Explore more about the intricate details and the story behind this unique Ideation Tool now.

Flow Ideation Tool

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Press Kit Downloads

Download the comprehensive press kit for Flow, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Flow Ideation Tool.

Press Releases

Read the official press release announcing Flow as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Flow Ideation Tool's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Flow at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Flow Ideation Tool.


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, the brand behind Suryun Hyeon's award-winning work Flow Ideation Tool, exemplifies the success that interface, interaction and user experience design brands can achieve through the A' Design Award. By winning the Iron A' Design Award,  has demonstrated its commitment to good design, innovation, and creative excellence.

"Flow Ideation Tool" - Iron A' Design Award Winner


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