Nexus
Nexus Spatial Brand Experience by Responsive Spaces is a winner of the 2025 Iron A' Design Award in Interface, Interaction and User Experience Design.
Nexus is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkNexus Spatial Brand Experience
At a center position inside the highest building in Austria, Vienna's DC Tower, Responsive Spaces created a brand space to experience the values of the tower: The Nexus presents a place to rest, connect and reconnect. This media installation uses digital information, sound, and light to take visitors on a visually charged journey and emotionally connect them to the soul of the building. An additional touch interface allows guests to explore everything on their own. While the digital content is shown, color coded and time synchronized light patterns flood the room.
Featured Design
Nexus by Responsive Spaces
Core Functionality
Spatial Brand Experience
Accolades
Interface, Interaction and User Experience Design Award Winner in 2025.
Iron Winner
Nexus Spatial Brand Experience
Nexus is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Nexus is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Nexus is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Responsive Spaces
Responsive Spaces is a studio for creative technology, that creates and develops immersive and interactive brand experiences. Its tangible and walkable digital installations focus on immersive and interactive story telling and therefore combine any kind of digital worlds with physical places and locations. Recent projects range from trade shows, exhibitions and digital enhanced architecture to live-events and digital prototyping. Responsive Spaces takes pride in focusing on the story and the messages that ought to be delivered and then leverages almost any kind of digital technology to propel them to new heights. Markus Pargfrieder is CEO & Founder of Responsive Spaces and has over 20 years of experience within the field of digital media and innovative technology.
View Winner ProfileWinner Client
DC Tower
DC Tower, the tallest skyscraper in Austria at 220 metres high (250 metres including the antenna spire), was officially finished with an opening ceremony on 26 February 2014. The business tower was designed by French architect Dominique Perrault.
Winner Brand
Responsive Spaces
Responsive Spaces creates and develops tangible and walkable digital installations.
View Brand ProfileRead The Inside Story
Discover in-depth story of the Nexus, a Spatial Brand Experience designed by the highly esteemed Responsive Spaces, awarded with the very prestigious A' Interface, Interaction and User Experience Design Award. Explore more about the intricate details and the story behind this unique Spatial Brand Experience now.
Nexus Spatial Brand ExperienceResources for Journalists
Press Kit Downloads
Download the comprehensive press kit for Nexus, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Nexus Spatial Brand Experience.
Press Releases
Read the official press release announcing Nexus as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Nexus Spatial Brand Experience's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Nexus at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Nexus Spatial Brand Experience.
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DC Tower
"Nexus Spatial Brand Experience" - Iron A' Design Award Winner
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