MG Next Generation
MG Next Generation Companion App by Star and Saic Oimt is a winner of the 2024 Golden A' Design Award in Interface, Interaction and User Experience Design.
MG Next Generation is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs.
Explore This Amazing WorkMG Next Generation Companion App
The MG app is a mobile and watch companion for car owners. The main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Featured Design
MG Next Generation by Star and Saic Oimt
Core Functionality
Companion App
Accolades
Interface, Interaction and User Experience Design Award Winner in 2024.
Golden Winner
MG Next Generation Companion App
MG Next Generation is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. MG Next Generation is expected to be a praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. MG Next Generation creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Winner Client
SAIC Overseas Intelligent Mobility Technology Co., Ltd.
SAIC OIMT is a Chinese state owned automotive design and manufacturing company headquartered in Shanghai China with multinational operations. SAIC Motor s business covers the research production and sales of both passenger and commercial vehicles. It is actively promoting the commercialization of new energy vehicles and connected cars and exploring the research and industrialization of intelligent technologies such as smart driving.
Winner Brand
Star
Star is a global technology consulting firm that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys.
View Brand ProfileRead The Inside Story
Discover in-depth story of the MG Next Generation, a Companion App designed by the highly esteemed Star and Saic Oimt, awarded with the very prestigious A' Interface, Interaction and User Experience Design Award. Explore more about the intricate details and the story behind this unique Companion App now.
MG Next Generation Companion AppResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing MG Next Generation as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the MG Next Generation Companion App's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to MG Next Generation at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning MG Next Generation Companion App.
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SAIC Overseas Intelligent Mobility Technology Co., Ltd.
"MG Next Generation Companion App" - Golden A' Design Award Winner
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