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Moon and Chess

Moon and Chess Mooncake Packaging by Chen Di and Sun Sheng is a winner of the 2024 Iron A' Design Award in Packaging Design.

Moon and Chess is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.

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Moon and Chess Mooncake Packaging by Chen Di and Sun Sheng Iron Packaging Design Award Winner 2024

Moon and Chess Mooncake Packaging

Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.

Moon and Chess Mooncake Packaging by Chen Di and Sun Sheng Iron Packaging Design Award Winner 2024
Iron Packaging Design Award Winner 2024 Moon and Chess Mooncake Packaging
Moon and Chess designed by Chen Di and Sun Sheng
Moon and Chess - Iron Packaging Design Award Winner
Chen Di and Sun Sheng's Moon and Chess Mooncake Packaging
Iron Packaging Design Award Winner 2024 Moon and Chess Mooncake Packaging
Moon and Chess designed by Chen Di and Sun Sheng
Moon and Chess - Iron Packaging Design Award Winner
Chen Di and Sun Sheng's Moon and Chess Mooncake Packaging

Featured Design

Moon and Chess by Chen Di and Sun Sheng

Core Functionality

Mooncake Packaging

Accolades

Packaging Design Award Winner in 2024.


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Iron Winner

Moon and Chess Mooncake Packaging

Moon and Chess is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Moon and Chess is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Moon and Chess is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.


Winner Designer

Chen Di and Sun Sheng

Qi Bin,Chen Di,Zheng Qi, and Zhao Qingqing are a group of designers who currently devote to cultural products design, aiming to preserve and promote the traditional Chinese culture through creative designs.

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Winner Client

Jiangsu Huani Cultural and Creative Group Co., Ltd.

Jiangsu Huani Cultural and Creative Group Co., Ltd.

Jiangsu Huani Cultural and Creative Group Co., Ltd. was established in October 2019. Since its inception, the Paint Your Culture team has consistently focused on the evolving preferences and attention trends of mainstream consumer groups. The company places a strong emphasis on combining creativity with business thinking, with a core focus on reaching consumers through brand IP (Intellectual Property) development. The company's approach revolves around achieving mental share and brand recognition by integrating creative strategies with the commercialization of brand IP. This strategy efficiently empowers brands to capture market share and enhance brand loyalty. Currently, the company has successfully developed a comprehensive business ecosystem that encompasses "brand strategic consulting + creative visualization/super IP + IP business operations + integrated marketing + cultural industry incubation.


Moon and Chess Mooncake Packaging by Chen Di and Sun Sheng Iron Packaging Design Award Winner 2024

Read The Inside Story

Discover in-depth story of the Moon and Chess, a Mooncake Packaging designed by the highly esteemed Chen Di and Sun Sheng, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Mooncake Packaging now.

Moon and Chess Mooncake Packaging

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Press Kit Downloads

Download the comprehensive press kit for Moon and Chess, including high-resolution images, press releases, and detailed work descriptions. Get all the essential materials you need to create compelling stories about the award-winning Moon and Chess Mooncake Packaging.

Press Releases

Read the official press release announcing Moon and Chess as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Moon and Chess Mooncake Packaging's unique features, innovation, and impact.

Media Showcase

Explore the media showcase dedicated to Moon and Chess at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Moon and Chess Mooncake Packaging.


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Jiangsu Huani Cultural and Creative Group Co., Ltd. , the brand behind Chen Di and Sun Sheng's award-winning work Moon and Chess Mooncake Packaging, exemplifies the success that packaging design brands can achieve through the A' Design Award. By winning the Iron A' Design Award, Jiangsu Huani Cultural and Creative Group Co., Ltd.  has demonstrated its commitment to good design, innovation, and creative excellence.
Jiangsu Huani Cultural and Creative Group Co., Ltd.

"Moon and Chess Mooncake Packaging" - Iron A' Design Award Winner


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Chen Di and Sun Sheng

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