Loading Jewelry Center by Zhe Huang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Loading PRIMARY FUNCTION: Jewelry Center INSPIRATION: This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers. Light is the natural art in the space. OPERATION / FLOW / INTERACTION: This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design. PROJECT DURATION AND LOCATION: The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves. What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block. SPECIFICATIONS / TECHNICAL PROPERTIES: This project does not use too special materials, many of them are converted from waste materials. TAGS: Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space RESEARCH ABSTRACT: I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes. CHALLENGE: The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people. ADDED DATE: 2023-07-04 08:39:23 TEAM MEMBERS (1) : IMAGE CREDITS: Photographer Zhou Yuedong 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Fujian Zhengnan Construction Engineering design Co., LTD PROFILE: Fujian Zhengnan Construction Engineering Design Co., Ltd. was established in 2023, is a design-led public construction, home improvement company, does not undertake the construction of projects not designed by the company, is committed to the complete landing of the design, the quality requirements of jade strict. |
| AWARD DETAILS | |
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Loading Jewelry Center by Zhe Huang is Winner in Interior Space and Exhibition Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Zhe Huang. · Click here to register inorder to view the profile and other works by Zhe Huang. |
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