Press Kit Creator
In addition to press release preparation, A' Design Award & Competition presents you an opportunity to create a rich-media electronic press kit which contains not just the design images but also; photo of the designer, logo of the client, dozens of high-resolution photos and images for added exposure, an interview with the award winner, further images of non-award winning products, product portfolio and much more. The service is called the Press Kit Creator, and is provided free of charge to all award participants. Award winners can also download their own press kits to add to their archives or to distribute to other journalists. Laureates also have the possibility to learn how to prepare a better press kit and are further provided tools to share their press kit with editors.
What is Included in the Press Kit?
The Press Kit is presented as a ZIP file, which contains the following elements: 1. Design Details, 2.
Design Images (High-Resolution, Up to 5 Images), 3.
Client/Brand Logo (High-Resolution), 4
Designer Profile Text, 5.
Designer Photo (High-Resolution), 6.
Corporate Profile Text, 7.
Corporate Logo (High-Resolution), 8. Interview with the Designer, 9.
Interview for the Design, 10.
Additional PR Images (High Resolution, Up to 12 Images), 12.
Extra Photos for PR Purposes (High Resolution, up to 5 Photos),
13. Further Corporate Images (High Resolution, up to 5 Images), 14.
Links to Further Information, 15. Available translations for awarded work. 16. Our Press Release. 17. Brand or Client Details for This Particular Work. 18. Additional Press Releases or Notes by the Laureate.
What can you include to your Press Kit?
After the Gala-Night or Exhibition, you could for example add your images from the Gala-Night or Exhibition to your press kit which you could download from your control panel under "my press kit" page. It shall also be noted that corporate images you upload for the corporate profile section are not included in the kit but are counted towards your press kit score and you could manually include them if you wish.
To help press members to go over the content provided by A' Design Award & Competitions' award winning press releases list, a special platform has been built at press-kit.org. Journalists could visit the press-kit.org to access thumbnail previews of the A' Design Awards' winning designers' press kits. Clicking on a thumbnail image will lead the journalists to a page at A' Design Awards where they could download the kit as a ZIP file. Learn more about the Press-Kit.org.
Why it Matters?
Because good design deserves an even greater communication. At A' Design Award, it is our core mission to create a global understanding and appreciation for good design, and we honestly believe that we can achieve that if we can promote and help promote the very best designs to the audiences worldwide.