Plustwo Personal Care by Reco

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DESIGN DETAILS
DESIGN NAME:
Plustwo

PRIMARY FUNCTION:
Personal Care

INSPIRATION:
When we use bath products, we often produce a lot of bubbles, which gives a comfortable and fantastic feeling. So, we gave the plustwo a unique brand concept - bathroom magic. As a result, we created a new dream of magic, the magic rabbit has become the ambassador to lead consumers into the magic world of our brand, and constantly research and update the products.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Plustwo customizes the shampoo & shower gel that is exclusive to you in a fusion way. When the essence ampoules with high concentration of planting elements mixes the delicate and advanced perfume ampoules, it is added to the shampoo & shower gel base bottle and blends together. Wonderful, Romantic bathing magic is instantly applied. Plustwo hopes to redefine the bathing with creative products to make the experience of bathing more free and unique.

OPERATION / FLOW / INTERACTION:
The functional ampoule and the aromatherapy ampoule are independent. When adding the shampoo base bottle, the magic moment can be seen in the mirror of the bottle, and a bottle of shampoo is born.

PROJECT DURATION AND LOCATION:
The project started in September 2018 in Guangzhou and finished in March 2019 in Guangzhou, and was exhibited in Guangzhou in May 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Pulp molding, Plastic(PET) , Glass

SPECIFICATIONS / TECHNICAL PROPERTIES:
Base bottle:Width 83mm x Depth 33mm x Height 173mm Outer box:Width 166mm x Depth 40mm x Height 295mm Ampoule:Width 50mm x Height 70mm

TAGS:
RECO,Packaging,Branding,Plustwo,Shampoo, Body wash,Guangzhou,Design

RESEARCH ABSTRACT:
We found that most of the shampoo which its functions and fragrances on the market are very static and lacking in interest, so we have proposed a separate ampoules solution for product development to change the consumer experience and habits.

CHALLENGE:
Because of the need to combine the magical vision, how to express the innovation of the product in the form of magic has become the biggest problem. In the end, we leaded the concept of magic mirrors into combining product innovation and magical vision.

ADDED DATE:
2019-03-27 08:48:41

TEAM MEMBERS (5) :
Rex, Lance , Y8, Lu and Leo

IMAGE CREDITS:
Image #1: Creator Rex, Lu, Leo,2018
Image #2: Creator Rex, Lu, Leo,2018
Image #3: Creator Rex, Lu, Leo,2018
Image #4: Creator Rex, Lu, Leo,2018
Image #5: Creator Rex, Lu, Leo,2018

PATENTS/COPYRIGHTS:
Copyrights belong to Plustwo, 2019

Visit the following page to learn more: https://www.behance.net/reco_design/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Plustwo

PROFILE:
Founded in China in 2018, Plustwo is focused on providing innovative and effective toiletries to Chinese consumers. Plustwo collaborates with major laboratories around the world to develop more consumer-friendly toiletries. Combining fun and custom concepts, Plustwo proposes a new product concept for separate ampoules, which is ultimately developed through continuous product testing. Plustwo has created a magical world of care, allowing people who work for a day to enjoy dreamy bathing moments. Through product innovation and design innovation, Plustwo is confident to be the preferred bathing brand for the younger generation in China.



NOMINATION DETAILS

Plustwo Personal Care by Reco is a Nominee in Packaging Design Category.

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AWARD DETAILS

Plustwo Personal Care by Reco is Winner in Packaging Design Category, 2018 - 2019.



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