Treessun Exhibition Stand Exhibition Hall by He Mu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Treessun Exhibition Stand PRIMARY FUNCTION: Exhibition Hall INSPIRATION: The last time that TREESSUN exhibited its products on trade show was 5 years ago. For this project, the client TREESSUN sought for unique exhibition stand design to convey its green concept and native complex. Drawing inspirations from traditional Chinese landscape painting, the designers integrated the display of wood flooring products with an experience of sightseeing tour, turned the display space into a large interactive art installation, and hence created brand new exhibition experience. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project integrates products, space and time into a whole, and features a circulation of "going up to the hill", "sightseeing on the hill" and "going downhill". As going up, visitors can have an overall view of the wooden hill piled up by flooring products. When reaching the top, they will enter a cave, where mirrors reflect the pillars clad with flooring products and generate a forest. On the way of going downhill, there is a digital waterfall, showing the brand's accolades. OPERATION / FLOW / INTERACTION: The designers turned the exhibition stand into a large art installation featuring mountain and water formations, which allows visitors to explore it and have a sightseeing tour. The flooring products are perfectly integrated into and displayed through the wooden mountain and water. Following the route of "going up to the hill", "sightseeing on the hill" and "going downhill", visitors would have a fantastic experience and get to know the creativity and concept of the flooring brand TREESSUN . PROJECT DURATION AND LOCATION: January 2018 - March 2018 Location: Shanghai New International Expo Centre H2 FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: 1. The designers applied parametric design to create curved surface of the "wooden mountain", and used programs and numerical control machine to ensure accurate size and precise assembly of the wooden components that constitutes the mountain. 2. Multimedia technology was utilized to turn the wooden boards into plunging water, forming a contrast of the dynamic and static with the hill. 3. The unpainted wood floorboards of the installation can be reused after the exhibition closes. SPECIFICATIONS / TECHNICAL PROPERTIES: Category: exhibition stand Area: 250 sqm Main materials: solid wood floorboards (TREESSUN), multi-layer boards, metallic framework, brushed aluminum composite panels with mirror finish TAGS: Integration, large art installation, landscape painting, sightseeing, curved surface, parametric design, numerical control machine, recyclable RESEARCH ABSTRACT: 1. The project explored to display wood flooring products through a large installation, and worked to create the interaction between the exhibition space and visitors through taking into consideration the characteristics of each type of product and utilizing parametric design method. 2. To give the installation an irregular 3D curved surface, the design team resorted to parametric design, which reduced error rate and made the irregular large-volume structure a reality. CHALLENGE: There were two major challenges for this project. Firstly, it was challenging to create interaction among the exhibits, time, space, the art installation and visitors and ensure that the brand's concept and products were presented and conveyed in an interesting and effective way. Secondly, to achieve an integration of all independent elements, it required an innovative structure and logic for products display and adjustment in terms of the engineering and construction process. ADDED DATE: 2019-02-28 10:11:30 TEAM MEMBERS (3) : Design company: Towodesign, Design team: He Mu, Zhang Qian and IMAGE CREDITS: Photo: Towodesign |
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| Visit the following page to learn more: http://t.cn/EfeKM6I | |||||
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NAME: TOWOdesign PROFILE: TOWOdesign is an open team which gathers a group of pioneering designers who are pragmatic and innovative. They are committed to creating impressive space experiences through in-depth study of life, and looking for bright spots that are not easily found in people's cultural habits. Through art, vision, furniture and space, we create comprehensive and personalized interfaces for brands. TOWOdesign focuses on the reconstruction of urban commercial space in the Internet era, and strives to customize brand strategy from different aspects, such as functional composition, cultural combination and terminal integration. For start-up companies, our team creates unique images that are not only in accordance with their characteristics, but are different from their competitors; and for long-established companies, we explore their new transmission values and embed those information into the overall design which takes space as the core. Finally, we realize projects through comprehensive control of details like cost control, engineering implementation, soft outfit configuration, art installation, etc. |
| AWARD DETAILS | |
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Treessun Exhibition Stand Exhibition Hall by He Mu is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with He Mu. · Click here to register inorder to view the profile and other works by He Mu. |
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