Hans Gretel Packaging by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hans Gretel PRIMARY FUNCTION: Packaging INSPIRATION: Influenced by fairy tales, stories and myths, the designers wanted to use dreamy patterns, bold colors and maximal design elements to create eye-catching visuals, trigger indulgence and turn consumers into adventurous travelers in a land of sweetness. UNIQUE PROPERTIES / PROJECT DESCRIPTION: There is no magic formula for the creation of a powerful packaging design. But with some harmonious and positive vibes, the designers managed to promote the uniqueness of the brand and travel everyone to a fairy-tale world. Because we all want to hold a tempting cup and an enchanting bag with dreamy patterns. We all want to carry a piece of magic with us! OPERATION / FLOW / INTERACTION: The packaging managed to turn consumers into adventurous travelers to a magic land of sweetness. PROJECT DURATION AND LOCATION: The project started in February 2018 and finished in December 2018 in Athens, Greece. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: CMYK offset printing. SPECIFICATIONS / TECHNICAL PROPERTIES: Ice-cream cones: 35,5 cm x 31 cm ice-cream cups: 150 / 230 / 280 ml Kinder Box: 10 cm x 10 cm x 8 cm Candy House Box big: 14 cm x 7 cm x 14 cm Candy House Box small: 7 cm x 7 cm x 14 cm Fringe Ribbons: 29 cm x 41 cm TAGS: HansGretel, packaging, design, fairy tales, magic, candy, sweets, sweetness, joy RESEARCH ABSTRACT: In the design research, stories, fairies tales and myths about sweet delicacies and the little joys of life were the epicenter! CHALLENGE: The challenge was to create packages that would attract all consumers and make them believe that you are never too old to believe in magic! ADDED DATE: 2019-02-27 16:55:11 TEAM MEMBERS (3) : Creative Director: Antonia Skaraki, Designer A: Evri Makridis and Designer B: Andreas Deskas IMAGE CREDITS: Antonia Skaraki, 2018. |
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| Visit the following page to learn more: http://bit.ly/2Vy03nZ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hans % Gretel PROFILE: Hans & Gretel is a candy store located at the heart of Athens Greece. |
| AWARD DETAILS | |
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Hans Gretel Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki. |
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