Birds of Steel Multifunctional Panel by Malcolm White

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DESIGN DETAILS
DESIGN NAME:
Birds of Steel

PRIMARY FUNCTION:
Multifunctional Panel

INSPIRATION:
I wanted to create energy and movement within my design. I had seen a lot of laser cut work in the past and it seem to lack any energy. I also liked the challenge of making the parts of the illustration link up to hold the whole piece together... without this link the metal would simply fall apart

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Combining positive and negative shapes cutout to create form and movement, excitement and discovery within an otherwise dormant piece of steel. Each panel links to the next by movement. The first panel is a representation of Cathedral Cove in New Zealand, the large area of cutout represents the entrance of the cave looking out. The last panel represents Mt Cook in New Zealand, the mountain shape seemingly mirroring the shape of the cutout in the first panel creating a balance between the three.

OPERATION / FLOW / INTERACTION:
These panels can be backlit or they can be part of a fence structure, allowing sunlight to pass through, or the can be applied to buildings or as part of the decoration on an object.

PROJECT DURATION AND LOCATION:
This project began in June 2018 and finished in August 2018. This design is a series developed for a company to market.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
These designs were originally hand drawn and then woven together and finessed in Adobe Illustrator. My designs were then sent the laser cutting company to be cut out of steel, aluminium and any other products clients preferred

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 1.2m wide x Depth 1.8m

TAGS:
Lasercut, illustration, New Zealand, Native Birds, NZ scenery

RESEARCH ABSTRACT:
My client asked me to design a series of screens that represented and celebrated New Zealand birds in their natural habitat. I wanted movement and energy as part of my design so I set about studying the flight/wing movement of the birds by watching you tube videos and snapshots of these birds diving into water to catch fish, gliding over mountains and rocky plains. The kiwi bird was the challenge as it doesn't really move fast and tends to hide in native forests so I chose to make it 'invisible'; to be discovered within the design. These designs when laser cut out of steel, interact with natural light if used on fences, architecture etc, or they can be wall features that are backlit at night.

CHALLENGE:
Making sure all the elements linked together so that when it was laser cut the detailing held together. For example, if there was and eye detailing in the on a bird's head, it needed a part of the design to connect it together.

ADDED DATE:
2019-02-27 03:02:44

TEAM MEMBERS (1) :
Laser cutting: Mike Penny (The Outside NZ)

IMAGE CREDITS:
Image #1: Artist Malcolm White, Birds of Steel, 2018

Visit the following page to learn more: http://bit.ly/2I6lZTA


CLIENT/STUDIO/BRAND DETAILS
NAME:
The Outside

PROFILE:
'The Outside' specialise in decorative screens which are designed to perform an array of functions, from privacy screening for the garden to decorative screens as a feature item. Their metal screens can be laser cut in corten steel, stainless steel or aluminium and finished in a variety of powder coated colours. Their decorative screens can be customised for a variety of uses including wall facades, residential feature screens or as accessories for landscaping.



NOMINATION DETAILS

Birds of Steel Multifunctional Panel by Malcolm White is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Birds of Steel Multifunctional Panel by Malcolm White is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.



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COMMENTS
Giulia Esposito Comment #9270 on December 26, 2022, 3:05 pm
My heart is full of admiration for this exquisite work of art! The 'Birds of Steel' panel is truly a sight to behold with its vibrant colours and intricate details. I am in awe of the level of creativity and skill involved in crafting such a masterpiece. It is no surprise that this marvellous design has been recognised with the A' Design Award. It is a remarkable achievement and a testament to its creator's talent. Kudos to Malcolm White for this amazing accomplishment.
Adam Harris Comment #62775 on January 3, 2023, 11:24 pm
This work is truly inspiring! The combination of positive and negative shapes to create form and movement is so clever and elegant, making this a truly unique and captivating work. The detail and complexity of the design is truly remarkable, especially when considering the challenge of making sure the elements link together and the intricate eye detailing for each bird. The representation of Cathedral Cove and Mt Cook in the panels is simply stunning. This work is truly a great example of good design and deserves to be celebrated!
Chloe Turner Comment #71797 on January 4, 2023, 3:33 am
I absolutely love Malcolm White's Birds of Steel design! It is an extraordinary example of how artwork and technology can come together to create a beautiful and unique piece of art. The use of laser cutting to create the intricate details of the birds and the panels that hold them together is genius. The movement and energy it produces is mesmerizing and it is clear to see why it has won the A' Design Award. I am truly inspired by this work and congratulate Malcolm White on this incredible achievement.
Mark Allen Comment #73783 on January 4, 2023, 4:31 am
This award-winning work of art is truly remarkable! Its combination of positive and negative shapes, its intricate detailing, and its unique link between the panels all come together to create a visually stunning piece. The research and thought put into the design is evident, as it is able to bring to life the energy and movement of New Zealand birds in their natural habitat. The intricate laser cutting techniques used to create this work are also highly impressive, and it is no wonder why this work is so deserving of this award.
Elisabeth Clark Comment #75352 on January 4, 2023, 5:16 am
I am so impressed with Malcolm White's work, "Birds of Steel"! This multifunctional panel is a beautiful piece of art and design. The combination of positive and negative shapes cutout to create form and movement is truly captivating and creates an exciting discovery within the metal. The representation of Cathedral Cove and Mt Cook in New Zealand is stunning and the balance created between the three panels with the mountain shape seemingly mirroring the shape of the cutout in the first panel is simply remarkable. The research and dedication to making the parts of the illustration link up to hold the whole piece together is amazing and the attention to detail to make the kiwi bird 'invisible' within the design is simply brilliant. It is no wonder Malcolm White won the A' Design Award and I am so proud to be able to marvel at their work.

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