Visa Innovation Center Singapore Experience Showcase by Kong Studio

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DESIGN DETAILS
DESIGN NAME:
Visa Innovation Center Singapore

PRIMARY FUNCTION:
Experience Showcase

INSPIRATION:
Through human centred design, Visa uncovers new collaboration opportunities that enable clients to adapt to an evolving payment ecosystem, by developing and commercialising innovations at scale. With this in mind, the revolving carousel became a metaphor for how commerce is experienced today, constantly happening across different form factors, situations and platforms, and yet simple, safe and seamless to enjoy.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Visa Innovation Center Singapore is an open and collaborative space where Visa and its partners discover, design and develop the future of commerce together. It is a holistic visitor experience that combines immersive digital solutions with physical design. The Visa Carousel is the culmination point at center. It is a remote-controlled 360-degree rotatable showcase that contains 3 distinctive day-to-day scenes (home, retail, transport) to demonstrate how payment transactions might occur in the future.

OPERATION / FLOW / INTERACTION:
Typically, the center host remote-controls the Visa Carousel by rotating the different scenarios in a storytelling experience for its esteemed guests. From booking a Bangkok concert ticket from Singapore through voice command, to getting the right outfit via a magic mirror at a retail shop, to the friendly Tuk Tuk ride in Bangkok, each of the scenes contains a featured built-in technology that envisions the possibilities of future payment experiences.

PROJECT DURATION AND LOCATION:
The project started in June 2018 and finished in January 2019.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
1. The carousel used slip ring signal and power transmission system, to provide power to all the electric equipment within the carousel. 2. The carousel is supported by 4m diameter metal hollow section with 3 main big industrial casters and 40 small casters, to ensure the stabilization of 500kg interior fitting 3. The Magic Mirror enables the capture of real metrics around customer behavior, sales associate efficiencies and merchandise productivity from within the fitting room.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Visa Innovation Center Singapore is approx 640sqm.

TAGS:
Spatial design, office, co-creation, Visa, innovation center, exhibition, showcase

RESEARCH ABSTRACT:
The research was a mix of both quantitative and qualitative. In a guided tour, demos with participation from the group, especially one where the group was familiar with one another, saw a longer engagement time with the audience. The challenge was for the demonstration method to be novel to create a distinct lasting impression on busy business executives. A study of the space and a eureka moment later, the Visa Carousel was born, where every swivel is an element of surprise.

CHALLENGE:
The design for Visa Innovation Center Singapore was unlike a conventional interior office design project. This was because the center is an integrated co-creation environment that has an exhibition zone, work zone, meeting zone and cafeteria. The design had to go beyond typical spatial layout, materials and finishing with careful consideration given to messaging, safety, buildability, user-friendliness, cost and mixed use of space. Most importantly, it had to possess the wow-factor, evoke high visitor engagement and create a lasting impression.

ADDED DATE:
2019-02-26 04:24:19

TEAM MEMBERS (8) :
Kevin He - Creative Director (Kong Studio), Charles Cheok- Digital Engagement Director (Kong Studio), Desmond Loh - Art Director (Kong Studio), , Chris Boncimino - SVP (Visa Innovation Center Singapore), Mathieu Altwegg - VP (Visa Innovation Center Singapore), Angie Low - Senior Director (Visa Innovation Center Singapore) and Klas Hesselman - Senior Director (Visa Innovation Center Singapore)

IMAGE CREDITS:
Eyes on Asia

Visit the following page to learn more: http://www.behance.net/kongstudio


CLIENT/STUDIO/BRAND DETAILS
NAME:
Visa Innovation Center Singapore

PROFILE:
Visa Innovation Center Singapore is the gateway to the Asia Pacific region. An open and collaborative space where Visa and partners discover, design and develop the future of commerce together. Thus, the design approach aims to not only bring the visitors a fresh look but also provide them a holistic visitor experience through an immersive digital and physical design.



NOMINATION DETAILS

Visa Innovation Center Singapore Experience Showcase by Kong Studio is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Visa Innovation Center Singapore Experience Showcase by Kong Studio is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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