Bravo Wine Wine by Hu Jijun |
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| DESIGN NAME: Bravo Wine PRIMARY FUNCTION: Wine INSPIRATION: Grape is a precious gift from nature, which brings people health, blessing, joy and rich emotion. At the same time, the development of winemaking technology shows the progress of human scientific and technological civilization, shaping a high-quality human culture. Therefore, I take the combination of "natural gift" and "high quality" as the source of inspiration to convey BRAVO's high quality and noble spiritual feelings. On the visual pattern, the graph of wine cup comes from the world-famous Riedel crystal wine glasses, which is the authoritative representative of wine container. Combine the design of the fleur-de-lis, the national flower of France, with it, transmit the noble origin of BRAVO wine, pure quality, and elegant and noble emotional appeal. Simple and generous in the choice of materials, I used the natural feeling of Gmund's Bark art paper with bark texture. No matter from the vision or the touch can realize the high quality natural pure feeling. Interestingly, when the two BRAVO bottles are put together, they form a complete glass. They stick together but keep their independence. this like when people taste together, it shows their unique taste and beauty. When you tasting alone, you can also get rich satisfaction in both taste and spirit. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Bravo wines are produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. A single 3.6-hectare plot, grown organically. They are picked by hand and sorted on the vines. Minimum canopy management; There are no pesticides or mildew - resistant chemicals. Brew for more than 3 weeks. Natural Yeast. Lift 22 months in moderately ventilated and lightly oxidized cement tanks. By gravity bottled, unshaped and unfiltered. Add 5 g of SO2 per 100 lat harvest time. The amount of sulfur dioxide added before bottling is minimal. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: February 2017 to June 2018 in Shanghai FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Gmund Urban Brasilia. Hot stamp print and Screen print. SPECIFICATIONS / TECHNICAL PROPERTIES: White Wine： 13.5%vol, 750ml. Red Wine：13.5%vol, 750ml. TAGS: Naturally, premium, taste, pure, fascinating RESEARCH ABSTRACT: In the survey, Bravo quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of brand image. CHALLENGE: How to directly attract consumers through simple creative design and enhance the brand's impression. ADDED DATE: 2019-02-25 12:32:08 TEAM MEMBERS (1) : IMAGE CREDITS: Hu Jijun, 2018. |
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NAME: SIVA X Dreamatic Design PROFILE: Shanghai Institute of Visual Art, Fudan University (shorted as SIVA), launched in Sept. 2005, is a new Art & Design Institute with independent legal status approved by National Ministry of Education, under Fudan University. In 2013, SIVA was updated to an independent non-governmental higher education and the official name was changed to Shanghai Institute of Visual Art. Dreamatic Design is a premier branding strategy and design studio based in Shanghai, serving clients across China and internationally. |
| AWARD DETAILS | |
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Bravo Wine Wine by Hu Jijun is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Hu Jijun. · Click here to register inorder to view the profile and other works by Hu Jijun. |
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