The Crown of Avenue Sales Center Presentation Sales by David Chang |
Home > Winners > #76788 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: The Crown of Avenue Sales Center PRIMARY FUNCTION: Presentation Sales INSPIRATION: The project was inspired by an ink painting the Elegant Collection of Western Gardens created by Li Gonglin, a painter of the Northern Song Dynasty. In the volume, Li Gonglin and many literati and refined scholars are depicted in a realistic way as guests gathering at King Qifu's Palace in Puma. The guests include such celebrities as Su Dongpo, Huang Tingjian, Mi Fu, Qin Guan and so on. The painters either use ink to recite poems, or help the piano to sing and meditate on Zen, highlighting a kind of pure and open music in the world, not inferior to this literati's leisure interest. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project is located in an advantageous geographical location close to the scarce CBD area in Beijing. It is a commercial project with 50-year property rights. Its use function is not fixed, it is changeable, it can be used for residential or commercial purposes, and it can be used as a private board of directors of high-end clubs and enterprises. It can be switched at any time to meet the needs of different scenarios and has the possibility of various modifications. OPERATION / FLOW / INTERACTION: Different from the nihility and vagueness of the popular Zen style in today's Chinese market, the new Chinese style in this case has specific details. For example, the rockery at the entrance, the abstract mountain-like flakes on the wall, the use of light gray Lanting preface stone on the ground, the image of bamboo forests and the mountain-like leather sculpture in the Sandpan area, these symbols complement each other to create the artistic conception scene of the ancient literati's elegant collection, but this scene is not an imposed input, but a random rendering, as a background, does not give people to use. Sense of pressure. PROJECT DURATION AND LOCATION: Commencement of design: April 2018 Scheduled Completion time: May 2019 Location: Beijing, China FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The project mainly adopts a new Chinese aesthetic style, takes Chinese aesthetics as the base, adds modern fashion elements, and creates a space situational atmosphere around the Atlas of the West Garden. The expression of the old Chinese style is mostly the application of traditional symbols, while the new Chinese style is embodied in the realm, which can not only retain the essence of fashion, make the space present the bright color of modern space design, but also have the silent roots of traditional culture. They are mutually integrated. SPECIFICATIONS / TECHNICAL PROPERTIES: Total area: 950 square meters Height: highest 7.95m, lowest 3.2m TAGS: Luxury, Design, Interior Design, Classical, Formal, Clubhouse, Sales Presentation RESEARCH ABSTRACT: In the design, we have met the contradiction between the budget and the ultimate space effect. How to create a very different space effect in the limited budget needs us to think about our own way. So we decided to highlight the effect of the main space, and do subtraction, some lines and patterns to simplify. In addition, the time point of the project is very tense, which is 1/3 to 1/2 shorter than the usual project design time, so we can only work overtime for the whole project team. During that time, everyone worked very hard and successfully completed the project with the joint efforts of everyone. CHALLENGE: As a sales office, a challenge is that we want to restore the situation of literati's elegant collection as the background of the whole space and make it a clue to surround the space. However, in the history of literati's elegant collection, there are not many written materials and images left behind. What kind of background board looks like, there is no trace to follow at all, so we can only collect some poems, essays and pictures. Set for reference, and expand associations, the image of their own elegant set in space. So there is no copy of the blueprint, which is a challenge to our ability of association and training. ADDED DATE: 2019-02-15 18:24:14 TEAM MEMBERS (16) : Chief Design Director：David Chang, Designers：Simon Zhang, Designers：Yue Zhang, Designers：Becky Sun, Designers：Yongning Yu, Designers：Adam Tong, Designers：Fogel Fu, Designers：Jolin Fan, Designers：Berry Ling, Designers：Michelle Feng, Designers：Rachel Yang, Designers：Huile Li, Designers：Hanlin Huang, Designers：Zhijian Huang, Designers：Cynthia Liang and IMAGE CREDITS: DCDA PATENTS/COPYRIGHTS: Copyrights belong to David Chang Design Associates International, 2019 |
||||
| Visit the following page to learn more: http://www.dcida.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: David Chang Design Associates International PROFILE: DCDA (David Chang Design Associates International) is an international design company specializing in high-end residential show home, marketing sales centers, clubhouses, bespoke private residence, retail, and hospitality including procurement. The firm was originated as a small design studio in Vancouver, Canada in 1998, later incorporated in 2004, and established offices in Guangzhou in 2006 and Beijing in 2009 to provide space planning, interior design and soft furnishings services for major real estate developers in China. Completed real estate projects in Beijing, Shanghai, Tianjin, Chongqing, Guangzhou, Hangzhou, Shenyang, Kunshan, Dalian, etc. are well received by the industry and has been setting as the design standards for development and design collection. DCDA has a design team of more than 90 professional designers and an experienced project management team. Type of projects encompasses villa, apartments, sales centers, clubhouses, and hotels for developers as well as private client projects, etc. Locations of projects are spread out throughout North America and Asia. Innovative designs have won numerous honorary awards from Canadian design associations and other perspective areas. DCDA’ s team of passionate and inspired professional design team consistently adheres to a system of quality, consistently discovering the significance of the practicality of space and revelation of details, and with the same enthusiasm for arts creating the ideal living space. |
| AWARD DETAILS | |
 |
The Crown of Avenue Sales Center Presentation Sales by David Chang is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with David Chang. · Click here to register inorder to view the profile and other works by David Chang. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like David Chang's Interior Design?
You will most likely enjoy other award winning interior design as well.
Click here to view more Award Winning Interior Design.
  |
 |
