Hello Mobile Direct Online Shop by Mihye Je and Eunkyul Lee |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hello Mobile Direct PRIMARY FUNCTION: Online Shop INSPIRATION: Hello Mobile is a website for smartphone purchases and carrier contracts. However, we had more design freedom compared to other purchase websites because of the limited number of products for sale and the main customers being young adults who can handle smartphones well. Just as one can deeply be immersed in a piece of artwork when it is presented in a large exhibition hall all by itself, we suggested an experimental design that focuses on making each smartphone and data product stand out and become centralized. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It was necessary to make products stand out for an online shop. By minimizing and simplifying design, the features that divert attention were eliminated. With active exploitation of negative space, importance of each type of content was increased. Further, we used dynamic photos positively to prevent visual boredom. To imprint a clear brand image, pink, which is the identity color of the brand, was used actively as a point. Through the positive use of the identity, the image is then engraved with the use of highlighting color, it captured the gaze and action naturally of the users. OPERATION / FLOW / INTERACTION: Overall, it has a simple configuration that moves the page up/down. However, the main page has its own uniqueness to move up/down/left/right. It consists of 16 pages in total with 4 topics. Moving the page up/down allows the users to move between topics and moving left/right on the page (topic) allows the users to obtain more information on the topic. PROJECT DURATION AND LOCATION: The project started in February 2017 and the website launched in July 2017. FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Photoshop, Illustrator, Invision SPECIFICATIONS / TECHNICAL PROPERTIES: It is designed for various resolutions to work with all smartphone web browsers. TAGS: Web design, Material Design, Overlapping, CJ Hello, Mobile website, UX, UI, UI design, Product design, Interface, Design, Parallex RESEARCH ABSTRACT: First, to determine the direction of design, we researched and analyzed the web design trend then extracted applicable elements. Secondly, we conducted a survey of the current design and similar designs from other companies from the employees of the client company to identify business needs and desired design style. With expert analysis, we identified the strengths and weaknesses of designs from other companies and applied this knowledge to the website. CHALLENGE: There were two difficulties in designing this website. First, because of the design concept of the main page, we had to display as much of the information as possible on a single page to allow it to be seen without scrolling down. Due to the limited screen size, we focused on adjusting strengths/weaknesses of information and its readability. Secondly, the design concept of Simple and Friendly was somewhat a conflicting theme, therefore, we expressed friendliness only in areas that are visually appropriate within Simplicity. It was difficult to balance tension to prevent shifting to one keyword. ADDED DATE: 2019-02-15 06:15:44 TEAM MEMBERS (3) : Mihye Je, Seunghyun Kang and Eunkyul Lee IMAGE CREDITS: Creator Mihye Je, 2019 PATENTS/COPYRIGHTS: Copyrights belong to CJ Hello Mobile |
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| Visit the following page to learn more: http://bitly.kr/phb11 | |||||
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NAME: CJ Hello Mobile PROFILE: CJ Hello have been established “Criteria” of the cable network world from a broadcasting of analogue and digital to ultra-high definition image at its peak of the dynamic industry, even if, there have always been rough winds of rapid change in the media industry. We, however, have always been in the forefront of the industry as leading evolutions which cover from ‘UHD broadcasting’ that achieved a commercialization in the world first and ‘GIGA Internet and Cloud broadcasting’ that were launched in Korea first as well, down to ‘Hello mobile’ that drove a new innovation into the mobile network market and ‘Viewing’ that is the next generation TV service (OTT). CJ Hello could be able to be with you wherever and whenever by broadcasting and communication services as close as. What we have been connected each other is surely amazing. From advanced new technology to old TV which is into a tiny grocery store between an alley, we can be sharing the culture and values from it. Now, CJ Hello plans to go forward to grow as the company leading a culture of home-life beyond the cable and mobile network business based on the fundamental of technology which can drive 4th industrial revolution. Because what we conquer the peak of change, and challenges to the coming new world is what we’ve done until now as well as what we can do well in the future. |
| AWARD DETAILS | |
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Hello Mobile Direct Online Shop by Mihye Je and Eunkyul Lee is Winner in Website and Web Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Mihye Je and Eunkyul Lee. · Click here to register inorder to view the profile and other works by Mihye Je and Eunkyul Lee. |
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