Semir Clothing Display by Qingliang Xu - Masanori Designs |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Semir PRIMARY FUNCTION: Clothing Display INSPIRATION: Inspiration comes from young people's lifestyle, consumption concept and the mentality of returning to nature. As the leading brand of casual wear in China, Semir carries out terminal image upgrading under the background of consumption upgrading and younger age to create a store image that meets the aesthetic needs of young people. Located in Wanda Plaza, Jiading district, Shanghai, this project is Semir first new image fashion design concept store in China, as well as an experiential concept store for young consumer groups. At the store entrance, the traditional single-screen was abandoned, and multiple media screens were spread around the columns hierarchically, with different details of the same screen being played at the same time. Like a complete painting divided into several parts hanging in the air, more artistic and fashion sense. Meanwhile, the cashier, LED screens on the column, corners of the product are all make dynamic interaction, create a sense of vitality. Combine with the current internet sensation store economy, build characteristic leisure area in store with the green trees, there is a qeeboo Kong, rabbit and picture frame shape as decorations under the trees, which is very popular with young people. In addition to the intuitive fashion sense, the route setting, scene layout and theme display are all design with the scene psychology. Two rooms were made in the middle of men's and women's sections, forming an interesting channel. Among them, the men's section is shaped as a house by wooden pillars, and put green strip lights on the pillars to create a sense of entering the woods and returning to nature. Customers can choose different products more clearly shopping around here. Regarding to the product display, dividing areas according to different themes, displaying products with the trend and young favor, showing the popular low-saturation bright color in a prominent position; Create a "travel" theme in the urban women's section, and embellish with street view images have travel elements to make a "New York Fashion Week runway zone", present the scene of hot selling commodities in the show. About the Lighting design, from the design scheme, selection, color temperature, beam angle and spatial pattern are all completed by professional lighting designers, simple English fonts with bright green theme color which make the space more warm and comfortable. The location of the store is special, opposite is the subway station. The designer retains the sense of glass in the store, when the subway passes by, it ensures that customers can also see the store display in the subway, creating a new experience. Reconstruct the relationship of "people, goods, field" with the design, arouse the vitality of commercial space by the fusion of creative aesthetics and scene psychology. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The integration of sound, light and electricity gives people the sensory impact of fashion and vitality. The green decorative tree, not only compatible with the brand theme hue, but also promote the concept of green environmental protection. The dynamic line design of the men's and women's sections makes the goods clearer; “Travel”,“catw OPERATION / FLOW / INTERACTION: The integration of sound, light and electricity gives people the sensory impact of fashion and vitality. The green decorative tree, not only compatible with the brand theme hue, but also promote the concept of green environmental protection. To create a internet sensation store, the dynamic line design of the men's and women's sections makes the goods clearer; “Travel”,“catw PROJECT DURATION AND LOCATION: Design time: 1st March 2018 Open time: 1st October 2018 Location: Shanghai China FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Mian material: ceramic tile, whitewash, stainless steel, wood veneer SPECIFICATIONS / TECHNICAL PROPERTIES: Design area:1500 square meters TAGS: New concept, new fashion and new style, new images,trend, leisure, youth, internet sensation store, scene interaction RESEARCH ABSTRACT: Semir first new image fashion design concept store in China, as well as an experiential concept store for young consumer groups. CHALLENGE: Lighting design and exhibition shelves design. ADDED DATE: 2018-12-14 11:28:46 TEAM MEMBERS (1) : Zuanquan Huang IMAGE CREDITS: Qingliang Xu - Masanori Designs, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Semir Group Co., Ltd. PROFILE: Established on Dec.18, 1996 in th city of Wenzhou, Semir Group is a multi-brand listed garment company focuses on the business of casual wear and children’s wear. With two major brands-Semir and Balabala, the company operates a nationwidesales network with more than 8,000 stores across the nation. The company went public on Mar. 11, 2011 on Shenzhen Stock Exchange. |
| AWARD DETAILS | |
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Semir Clothing Display by Qingliang Xu-Masanori Designs is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Qingliang Xu - Masanori Designs. · Click here to register inorder to view the profile and other works by Qingliang Xu - Masanori Designs. |
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