Auer Signal Corporate Design by Georg Illy

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DESIGN DETAILS
DESIGN NAME:
Auer Signal

PRIMARY FUNCTION:
Corporate Design

INSPIRATION:
The new design and logotype was inspired by the former logo and the existing color. The inspiration for the signet was taken from the side view of a ventilator that the grandfather of the executive director developed back in the 1960s. The new is very much born from the old.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Auer Signal is one of the biggest producers of high-quality signalling equipment. The former design did not reflect this quality, so we created a minimalistic visual language with a new Logo, high-quality photography, a new website and printed selling material. The new design should also communicate the history of Auer Signal. The company exists since 1910. The Logo Mark is inspired by a fan, an old product of Auer Signal.

OPERATION / FLOW / INTERACTION:
Auer Signal is one of the biggest producers of high-quality signalling equipment. The former design didn't reflect this quality, so we created a minimalistic visual language with a new Logo, high-quality photography, a new website and printed selling material. The new design should also communicate the history of Auer Signal. The company exists since 1910!

PROJECT DURATION AND LOCATION:
The Project started in January 2016 and finished in April 2017 in Vienna.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
For Auer Signal a catalogue in five languages, folder, bussinesscards, envelopes with inside print, tow sorts of notebooks with white foil embossing and blue linen, a mailing with die cut and much more printed material. Everything was printed with two Pantone colors on a rough hiqh quality paper. We also created a website with a configuration tool, a Logo animation, product photographs, etc.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Materials: paper: 270 g Curious Matter Goya white, Olin rough blue Linen: Brillanta Nr. 4344 grey book cover material Production: thread stitching white hot foil stamping Colour: Pantone 908, Pantone Cool Gray 3

TAGS:
Logotype, Corporate Design, Catalogue Design, Print,

RESEARCH ABSTRACT:
First of all we did an extensive research of the history of Auer Signal. The competitors of Auer Signal and their design were also part of the research.

CHALLENGE:
-

ADDED DATE:
2018-12-13 10:42:20

TEAM MEMBERS (2) :
Designer, Art Director: Georg Illy and Text and Strategy: Mario Gündl

IMAGE CREDITS:
Photgraphy: Michael Stelzhammer
Animation: Lisa Schatz

Visit the following page to learn more: http://www.georgilly.com/work/auer-signal


CLIENT/STUDIO/BRAND DETAILS
NAME:
Auer Signal

PROFILE:
Auer Signal is one of the world's leading manufacturers of signalling equipment and is present in over 70 countries today.



NOMINATION DETAILS

Auer Signal Corporate Design by Georg Illy is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Auer Signal Corporate Design by Georg Illy is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.



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