Adaras Organic Wine Wine Family by Estudio Maba |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Adaras Organic Wine PRIMARY FUNCTION: Wine Family INSPIRATION: Synthesis of natural elements to introduce the organic characteristics of the wine to the label. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A contemporary design for traditional way of doing. This design is a clear upgrade of the elements, to achieve a proper dialogue in the wine market, for a wine cellar that is respectful but modern. OPERATION / FLOW / INTERACTION: This project gives the wine a proper graphic language to maintain a dialogue with consumers of wine, that are not so conscious about the organic wine, but interested in an experience consuming it. PROJECT DURATION AND LOCATION: The project was developed from September 2017 to February 2018 in Murcia, Spain. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Tintoretto WS label, stamping and volume varnish. SPECIFICATIONS / TECHNICAL PROPERTIES: 300mm x 80mm x 80mm Burgundy Wine bottles. 150mm x 90mm label. TAGS: Design, Label, Wine, Organic, Spain RESEARCH ABSTRACT: The brief was an update for Adaras organic wine range which aims at gaining greater visibility than perceived from its previous label, creating a system which is consistent with the renewal of the winery's identity. Organic wine is reaching a new, more mature stage in demand, as past preconceptions related to its quality are overcome. Wineries both large and small are increasingly applying this formula to produce wine, and distinguishing elements are thus becoming common among other wines. Venta la Vega is a winery which has undergone a modernising process which has simplified its messages and content. Adaras Huella, Calizo and Aldea refer to the surrounding area and natural elements, a visual synthesis. The Adaras wine range enters the competition after its redesign with an updated message, an attractive proposal which transmits true, honest quality and fully represents the contents of the bottle. The redesigned organic wine emblem is integrated in its graphic context. CHALLENGE: The challenge was to find a whole graphic for this wine family that would show the unique character of each variety and also build a joint discourse. ADDED DATE: 2018-09-25 07:06:57 TEAM MEMBERS (2) : Project Direction: Beatriz Suárez and Art Direction and design: Miguel Angel del Baño IMAGE CREDITS: Photographer: La Industrial PATENTS/COPYRIGHTS: MGWines 2018 |
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| Visit the following page to learn more: https://bit.ly/2OOQJKp | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: MGWines PROFILE: The MGWines Group is a story of union. A union of several wineries whose shared philosophy lies in their devotion for all the surrounds the world of wines. Their dedication to bringing out the essence of the grape is why the MGWines Group brings together wineries and vineyards full of uniqueness and emotions. |
| AWARD DETAILS | |
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Adaras Organic Wine Wine Family by Estudio Maba is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Estudio Maba. · Click here to register inorder to view the profile and other works by Estudio Maba. |
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