Zíami Rum Packaging by CF Napa Brand Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Zíami PRIMARY FUNCTION: Rum Packaging INSPIRATION: Florida Rum Company came to CF Napa to develop their new Rum brand Zíami. Distilled from Florida-grown Sugarcane, they sought to captivate mixologist and seasoned connoisseurs seeking an exceptional Platinum rum rested in American Oak casks and a unique Ruby Rush rum that incorporated the juicy fresh sweetness of Florida grapefruit. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Florida Rum Company came to CF Napa to develop their new Rum brand Zíami. Distilled from Florida-grown Sugarcane, they sought to captivate mixologist and seasoned connoisseurs seeking an exceptional Platinum rum rested in American Oak casks and a unique Ruby Rush rum that incorporated the juicy fresh sweetness of Florida grapefruit. The brand needed to be fresh and authentic, while being true to its Florida roots and at home in any Miami Beach nightclub. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottles are screen printed to allow the Rums to shine through the bottle and a pebble textured silver paper was utilized for the labels that provide a jewelry box-like feel to the branding. SPECIFICATIONS / TECHNICAL PROPERTIES: 78mm x 78mm x 330mm TAGS: Packaging, Packaging Design, Branding, Graphic Design, Rum RESEARCH ABSTRACT: - CHALLENGE: To design a new Rum brand exclusively aimed at the Miami, Florida market. The package leverages the tropical colors that epitomize Miami Beach and surrounding area. ADDED DATE: 2018-09-24 22:51:59 TEAM MEMBERS (3) : David Schuemann (Creative Principal), Antonio Rivera (Art Director) and Antonio Rivera (Designer) IMAGE CREDITS: CF Napa Brand Design |
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| Visit the following page to learn more: http://bit.ly/2NjTHb7 | |||||
| AWARD DETAILS | |
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Zíami Rum Packaging by Cf Napa Brand Design is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with CF Napa Brand Design. · Click here to register inorder to view the profile and other works by CF Napa Brand Design. |
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