Impact Mini dictionary by Izabela Jurczyk and Paweł Oswiecimski

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DESIGN DETAILS
DESIGN NAME:
Impact

PRIMARY FUNCTION:
Mini dictionary

INSPIRATION:
The inspiration for the publication was the demand for the dynamically growing digital marketing market. The dictionary will help young, new adepts of digital marketing, navigate the complexities of digital space and simplify communication between them and between them and their clients.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The first dictionary of digital marketing terms in the Polish language on the Polish market. Noble refined design. High aesthetic values - a product that arouses interest and desire thanks to the project. High functional values ensuring intuitive use of the dictionary, a transparent layout, high accuracy preserved in the composition of the content, PL and ENG terms are located next to each other. post-it notes, quick access to frequently used pages. A small form.

OPERATION / FLOW / INTERACTION:
A handy small book, A6 format, 140 pages, which is a valuable educational gadget of the Impact Academy educational project. Designed for people involved in marketing in companies and advertising agencies. Main content is a dictionary of terms used in digital marketing - bilingual, POL and ENG. Aditionally - up to 15 pages of a broader expalnation of chosen terms made by company experts highlighting the company's know-how. Interaction - post-it notes - quick access to frequently used pages.

PROJECT DURATION AND LOCATION:
The project started in January 2018 and finished in March 2018. Lodz and Warsaw

PRODUCTION / REALIZATION TECHNOLOGY:
cover pergraphica high white rough 300 g/m2, cover print silkscreen pantone 802U, offset black, blind stamping and hot foil stamping, die cutting. Pages Pergraphica high white rough 120 g/m2 offset black. 2 pages fluoro post-it

SPECIFICATIONS / TECHNICAL PROPERTIES:
cover format 105 x 148 mm, pages format 95 x 148 mm, binding spiral. 144 pages plus 2 pages fluoro post-it

TAGS:
dictionary, digital, marketing, impact, gadgets, notes, post-it

RESEARCH ABSTRACT:
Conversations with conference participants.

CHALLENGE:
The biggest challenge for this project was to systematize the existing knowledge and provide it in the simplest way. From the technological side, the challenge was to put on the small surface of the cover several different methods of printing and refinement.

ADDED DATE:
2018-03-21 13:54:57

TEAM MEMBERS (3) :
Izabela Jurczyk, Paweł Oświęcimski and Gosia Boszulak

IMAGE CREDITS:
Image #1: Photographer Robert Bobryk
Image #2: Photographer Robert Bobryk
Image #3: Photographer Robert Bobryk
Image #4: Photographer Robert Bobryk
Image #5: Photographer Robert Bobryk
Video: Creator Robert Bobryk
PDF: Creator Robert Bobryk

PATENTS/COPYRIGHTS:
Studio Design

Visit the following page to learn more: http://studio-design.com.pl/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Impact Academy

PROFILE:
Impact Academy is primarily Impact Days, an international conference held twice a year. The second pillar of IA is Impact Seminars, expert meetings in a smaller group devoted to specific issues related to consumer trends, new advertising formats, and the issue of measuring online activity. The last element building the Impact Academy program are various activities and materials available online for project participants.



NOMINATION DETAILS

Impact Mini Dictionary by Izabela Jurczyk and Paweł Oswiecimski is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Impact Mini Dictionary by Izabela Jurczyk and Paweł Oswiecimski is Winner in Print and Published Media Design Category, 2017 - 2018.



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