Grisbi Biscuits Brand & Packaging Identity by Cesura Barbara |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Grisbi Biscuits PRIMARY FUNCTION: Brand & Packaging Identity INSPIRATION: As the third step of the creation of the Brand&Packaging identity the insipration cames from the objective to create a real iconic personality made by such essential as clean and pure elements. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project is the result of a 10 year process of update of the Brand & Packaging identity since it started in 2010 with the first restyling starting from a problematic situation where they were selling a good product with massy, cahotic identity. The project is the second step of achieving an iconic strong personality. The project went in the direction of make the structure of the layout as essential as possibile in order to leave space to the food appeal of the photo and to the clean elegance of the logotype. The background has been made to exalt this two main elements. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: 8 months; Verona (Italy) FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: Carton box printed with 7 colours TAGS: Biscuits, icon, Restyling RESEARCH ABSTRACT: - CHALLENGE: Bring the brand through a new evolutionary step to become a strong iconic Brand. We made the first restyling in 2011 and the challenge had been to evolve from this step to an impressive and strong new identity. ADDED DATE: 2018-03-20 21:43:57 TEAM MEMBERS (3) : Stefano Giuseppe Dell'Orto - Branding consultant, Giacomo Stefanelli - Creative Director and Barbara Cesura - Creative Director IMAGE CREDITS: Giacomo Stefanelli & his team |
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NAME: NEOM PROFILE: Neom is a Brand&Packaging design company located in Italy with offices in Verona and Padova. Neom came into being with the precise aim of creating a new venture, as new as those taking part in it feel. In 20 years’ work in the world of high-level branding for the leading Italian and international companies we have been able to consolidate our experience in all the different aspects of Corporate communication and Packaging, specialising in the Food&Beverage, Wine&Spirits, Personal Care, Home Care and Luxury sectors. Neom’s Vision is as simple as it is precise: creating success by communicating with people. The quality of the final result is achieved by maintaining high quality in every single step, from the briefing to the printing. The cooperation of the work team is decisive to reach excellence. Every action, every tool of communication (Corporate, Packaging, POP, ADV, etc.) takes part in the creation of the Vision that is expressed through the brand. |
| AWARD DETAILS | |
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Grisbi Biscuits Brand & Packaging Identity by Cesura Barbara is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Cesura Barbara. · Click here to register inorder to view the profile and other works by Cesura Barbara. |
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