USG Booth Exhibition Stand by Gerardo Broissin and Alejandro Rocha |
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| DESIGN DETAILS | |||||
| DESIGN NAME: USG Booth PRIMARY FUNCTION: Exhibition Stand INSPIRATION: The inspiration raises directly from the star product of the company: a Sheetrock ultra light panel. The booth is made of this which needs to be showcased as it pure qualities: extra Lightness vs its competitors. On the other hand the enterprise logo was recently refreshed to a pair of triangular- trapezoidal- perspective manner shapes on gray and red that stands besides USG word, following this pattern the geometrics of the booth are encouraged to follow this line together with the lightness. UNIQUE PROPERTIES / PROJECT DESCRIPTION: After 8 consecutive years of designing for USG Mexico at Expo Cihac, we decided of continuing the line of innovation and avant-garde as in the pastyears. Inside an 7.47 m2 area it rises an smashing inverse pyramidal structure standing in only one vertex showing out the characteristics of the light weight systems represented. OPERATION / FLOW / INTERACTION: As the booth stands alone over one structural point, the whole area is free from any obstacle, so the space is accessible from any aisle of the expo providing clear views of the object itself. PROJECT DURATION AND LOCATION: The project is part of an eight year commission started in 2010 to design and manufacture annually the booth for USG at Expo Cihac the leading event for the construction Industry in Latin-america. The booth now is permanently exhibited at the main gate of the manufactured Puebla factory in Mexico. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: We used USG Sheetrock Ultralight Panels which is the industry first lightweight 1.5 inch gypsum panels. These panels were applied either for wall and ceiling. SPECIFICATIONS / TECHNICAL PROPERTIES: 7mt x 21mt floor plan dimensions. 7mt Height. 0.5 sqm footprint. TAGS: Booth, stand, ephemeral architecture, vanguard, innovation RESEARCH ABSTRACT: We took months developing the main structure. It is formed mainly with steel beams as a Vierendeel beam behavior, this structure rests on a single point unlike a common vierendeel. to counteract the lack of one of the natural supports the structure is more robust at its base and more slender while moving away from its gravitational center. CHALLENGE: Getting in front of the same space 8 years at a row is a huge challenge in terms of visitor impact and marketing rates. That is why we take the risk to design a 10 tons and 150 sqm. stand that rests on a single structural point, which was the main challenge by far. ADDED DATE: 2018-02-21 13:48:27 TEAM MEMBERS (2) : Gerardo Broissin. and Alejandro Rocha. IMAGE CREDITS: Alexandre d' la Roche |
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| Visit the following page to learn more: http://www.broissin.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: USG Mexico. PROFILE: USG has been a leading manufacturer of building products and innovative solutions for more than 115 years. Our wall, ceiling, flooring, sheathing and roofing products provide the solutions that enable customers to build the outstanding spaces where people live and do business. |
| AWARD DETAILS | |
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Usg Booth Exhibition Stand by Gerardo Broissin and Alejandro Rocha is Winner in Interior Space and Exhibition Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Gerardo Broissin and Alejandro Rocha. · Click here to register inorder to view the profile and other works by Gerardo Broissin and Alejandro Rocha. |
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